Our process
Click on one of the steps to get more info.

01 Masterplanning & Programming
We start working on preliminary floorplans and write storylines and experience descriptions.
This phase is the foundation for further development of the project.
Mood board
Storylines
Intended experience
Sketch floorplan
Bubble diagram
Brand identity
Ride selection
Operational data (capacity, FTE, etc.)
Storylines
Intended experience
Sketch floorplan
Bubble diagram
Brand identity
Ride selection
Operational data (capacity, FTE, etc.)
02 Concept Design
In this phase we start visualizing the concept. We develop the preliminary floorplans into a digital 3D massing model to gain a dimensional and volumetric understanding of the space.
Digital 3D models
Walls
Volumes
Scripts
Artist impressions
Line art
Point of View
Birdeye
03 Schematic Design
In this phase we start detailing on all objects that were visible in the conceptual artworks.
We add dimensions, color coding and materialization to all elements of the experience.
We add dimensions, color coding and materialization to all elements of the experience.
Floorplans
Elevations
Sections
Materialization
Color Coding
AV design
Operations requirements
Elevations
Sections
Materialization
Color Coding
AV design
Operations requirements
04 Detailed Design
In this phase we work on the facility integration of the project.
We bring together all previous drawings and show how they will be integrated together.
Facility integration
AV integration
Prop integration
Operations integration
AV integration
Prop integration
Operations integration
05 Art Direction
We want the final result to reflect our design intend.
We perform off- and onsite art direction to ensure a high-quality reality, reflecting the initial concept.
New Experience:
On time
Within Budget
According to designsFrom concept
To Reality
On time
Within Budget
According to designsFrom concept
To Reality