We start working on preliminary floorplans and write storylines and experience descriptions.

This phase is the foundation for further development of the project.

In this phase we start visualizing the concept. We develop the preliminary floorplans into a digital 3D massing model to gain a dimensional and volumetric understanding of the space.

In this phase we start detailing on all objects that were visible in the conceptual artworks.
We add dimensions, color coding and materialization to all elements of the experience.

In this phase we work on the facility integration of the project.

We bring together all previous drawings and show how they will be integrated together.

We want the final result to reflect our design intend.

We perform off- and onsite art direction to ensure a high-quality reality, reflecting the initial concept.