FESTIVALS, HALLOWEEN AND TEMPORARY EXPERIENCES
All of these experiences have a single thing in common: they are only available for a limited amount of time. Fueled by the ‘fear of missing out’, this also means that demand is often high, so optimal utilization of the available space is key.
We design these experiences in such a way that they are very intense and immersive as you only have limited time to create meaningful memories that will last a lifetime.
Services
Festival Design
Our design approach to a festival is to view it as a pop-up theme park. There are many similarities between designing a theme park and a festival but there are even more differences.
We masterplan the venue to accommodate immense crowd levels to navigate the different themed areas (often related to musical genres). We dive deep into the brand identity of the festival and make sure that all art-installations, flags and banners are fitting to the overall festival identity.
EDC: Kinetic Energy
As Leisure Expert Group celebrated their 6th edition as Insomniac's official design partner, they created a masterplan and designed the experience that guaranteed the perfect guest journey at world’s biggest pop-up theme park.
Show Design
At a stage event it often happens that guests are looking at the same stage for an extended period of time. To ensure that this will never become a boring view, we try to design the show around multiple worlds (themed lands) that we project on the stage.
This design philosophy also reflects in the use of special effects build up tension and only at the closing ceremony, we make use of all effects and fireworks simultaneously. It enables us to surprise visitors of the festival even the very end of the event.
Toppers Christmas Party of the Year
For the 2016 Christmas show of The Toppers, Leisure Expert Group developed the storyline as well as the show flow and scenery.
Stage Design
To us, a stage is the most important storytelling element for any event. It serves the purpose of making the performing artists shine, yet it also needs to serve the overall festival theme and allow for exciting and surprising show elements.
For all stages that we design we take these elements and merge them into one. We ensure that all light, pyro and screens are integrated into a scenic beautifully designed stage.
Wolf Spirit Mainstage
In collaboration with TWOFIFTYK, Leisure Expert Group has been responsible for the stage design and production of the main stage, Wolf Spirit Stage, at Untold Festival 2018.
Haunted House Design
A Halloween themed event has gained massive popularity over the past couple of years. Whether as a standalone event or as part of a bigger venue, Halloween proves to be a ‘limited time only’ cash-cow.
We have embraced Halloween many times in the past and are experts in designing and building the most terrifying haunted houses around the world. Together with our trusted partners we can build our designs exclusively for Haunted houses and scare guests of all ages.
Haunted Houses
After working for Chimelong Paradise on "The Drain" in 2017, we were asked to redesign 2 of their other existing Haunted Houses into new experiences for their guests to enjoy. The results are Master Puppeteer and Cursed House which are our 2nd and 3rd Halloween Houses in mainland China.
PROJECTS
Electric Mile
In partnership with Insomiac Events, Leisure Expert Group designed the world’s longest 'dark ride'. The Electric Mile debuted in the beginning of 2021 and with a length of 1,7 kilometers it beats the record with ease.
Haunted Houses
After working for Chimelong Paradise on "The Drain" in 2017, we were asked to redesign 2 of their other existing Haunted Houses into new experiences for their guests to enjoy. The results are Master Puppeteer and Cursed House which are our 2nd and 3rd Halloween Houses in mainland China.
IAAPA Theatre
Leisure Expert Group was asked to design the IAAPA theatre for the annual IAAPA Expo Europe in 2019 and produce all events taking place there. Next to the time coded opening ceremony we worked on the stage design and provided front of house staff during all events.
EDC: Kinetic Energy
As Leisure Expert Group celebrated their 6th edition as Insomniac's official design partner, they created a masterplan and designed the experience that guaranteed the perfect guest journey at world’s biggest pop-up theme park.
Traumatica
Since 2012 Europa-park had been teaming up with Leisure Expert Group for the development of the haunted houses for their Halloween event. In the initial years this event was called Halloween Horror Night, but continued as "Traumatica" in 2017.
Escape: The Grimm
In 2019 Leisure Expert Group celebrated their 6th edition as Insomniac’s official design partner with the development of the Escape Festival in Southern California. For this Halloween themed event, a new masterplan was produced based on a newly written story line and from there the festival was made into a successful reality.
Wolf Spirit Mainstage
In collaboration with TWOFIFTYK, Leisure Expert Group has been responsible for the stage design and production of the main stage, Wolf Spirit Stage, at Untold Festival 2018.
EDC: Kinetic Love
The EDC Las Vegas mainstage always tells a new and exciting story. For the fifth consecutive year we have been responsible for the EDC Mainstage design. Together with Insomniac the theme Kinetic Love was created. For this particular stage Love was the main subject and was displayed by two giant 30 meter (90ft) high statues sharing one heart. The stage was built as a safe and sacred space where life should be celebrated together.
Randy & Rosie Show Stage
Leisure Expert Group has created a new show venue for the Randy & Rosie show at Slagharen Theme park & Resort.
The Drain
The Drain was the first Halloween project outside of Europe for Leisure Expert Group and was established in cooperation with Chimelong Group.
EDC: Kinetic Gaia
As Insomniacs design partner for four consecutive years, Leisure Expert Group designed and produced the mainstage for the Electric Daisy Carnival in Las Vegas once again with this years theme the Kinetic Gaia.
Halloween Horror Nights
For five continuous years, Europa-Park has teamed up with Leisure Expert Group to design and produce haunted houses as central pieces for their Halloween Horror Nights.
Toppers Christmas Party of the Year
For the 2016 Christmas show of The Toppers, Leisure Expert Group developed the storyline as well as the show flow and scenery.
EDC: Kinetic Temple
For the third year collaborating with Insomniac, Leisure Expert Group has been closely involved in the creative interpretation of America's largest dance festival EDC together with Insomniac's creative team.
Nocturnal Wonderland: 20th Anniversary
To turn the 20th anniversary of Insomniac’s Nocturnal Wonderland into a spectacular event, Leisure Expert Group was asked to design and produce a unique stage.