Project Description

Advanced Dark Ride Concepts, Dark Ride Design

ZIERER Karussell- und Spezialmaschinenbau, 2021

In the spring of this year, Leisure Expert Group was asked by Zierer, a German manufacturer of amusement rides, to help develop concepts for their Advanced Dark Ride System (ADR). It was a golden opportunity to show the possibilities of the latest ride technologies combined with our expertise in storytelling and AV design.

We created six stories based on evergreen themes like dinosaurs, the wizard Merlin, farm life and Vikings, and more original stories around music. Our experience design expertise, combined with Zierer’s engineering capabilities, resulted in three layouts. A small one with one vehicle, a medium one with four vehicles, and a large one with seven to nine vehicles. In principle, each theme applies to each layout size.

The six stories and 3 lay-out can be purchased turn-key off the shelf from LEG and Zierer. Please reach out to us if you are interested in a quote for one of them.

Concept Design
  • Storyline

  • Storyboard

  • Artistic Renders

Schematic Design
  • Elevations and Sections

  • Materialization &
    Color Coding

  • 3D Model

  • AV Design



“Jura- the young girl palaeontologist asks us for help bringing this baby dino back to his mom. While travelling we can also help Jura collecting data for the population count by scanning dinos!”

The Dinosaur theme is a timeless as well as a classic theme that can be found in multiple themeparks. The continued popularity in both physical attractions as well as the digital domain displays the attractiveness of the theme. By choosing to work with friendly dinosaurs we create an experience for all ages. By using a young girl palaeontologist as main character we cater for both girls and boys.

By adding a handscanner to ‘’scan’’ dinosaurs for palaeontologic research purposes, we add a factor of edutainment and a ‘non-violent’ way to target friendly dinosaurs. Guests will be ranked based on the field research results and invited to practice their palaeontologic skills in future expeditions. As we take pride in our work, we had this specific Advanced Dark Ride Concept made as a scale model for the IAAPA Expo Europe 2021.


“While helping out the farmer on his fields we see that the foxes try to steal the chickens. We need to stop them before they get away!”

The farming theme is a generic theme that works with all ages. Whether you are a shopping mall, a theme park or Family Entertainment Centre, this theme attracts lots of families and smaller children emphasized by the use of a colorfull and cartoony style.

Guests use the ‘Agri-Gun’ onboard the vehicles to shoot various agraric items towards mischievous critters that seek to cause havoc at the farm.


“We are going on expedition on Cretar; a place where you can encounter the most dangerous dinosaurs. They are safe behind fences but a tropical storm hits and breaks down the entire resort!”

The theme of the early ages/dinosaurs compels audiences for ages in traditional and new media. By focusing on an older target audience we can offer more intense content and theming, making this an exciting and thrilling experience.

This theme lends itself very well for a high speed dinosaur chase which works perfectly with the dynamic ride movements of the Advanced Dark Ride system.


“Experience the music! Take a seat on the music express and travel to various music festivals! Help conducting a classical music piece, join the country band adding sound effects and get in the groove while dancing to 80s music. Get carried away with positive music vibes from the past, now and future!”

The Music theme and interaction with music is a timeless theme for all ages. By visiting various music genres we serve a wide target audience. Guests are challenged to become a conductor using a baton to interact with the digital screen content. With the baton, guests are challenged to hit various notes/items in the scene. There is even a bonus for guests that have an excellent sense of rhythm and hit the targets exactly on the right cue.


“Merlin tests us to recruit the next great wizards, but Merlin’s pet escapes! It is up to us – wizard trainees – to bring her home!”

The Magic/Fantasy theme is generic, it will be suitable for multiple parks. The theme of magic & fantasy is timeless yet still popular in media. By focusing on families and kids ages 7 and up we emphasize the game/interactivity element and keep the creatures and environments on the colourful / cartoony side.

Using a magic wand to interact with both digital content and physical set pieces. The more you hit/do the more points you get. In the end there will be a pay off where you can find out your grand wizard rank. This creates competition and re-rideability.


“Time is running out and odin needs our help. He created a vessel that can travel inbetween realms by surfing the magical ‘Bifrost’. It will be a dark and epic journey. Are you brave enough?”

The Viking theme is timeless and also popular in old and recent media, with a recent revival due to popular shows, movies, books and games. Most of them heavily based on Nordic mythology which has become more and more mainstream. The Viking theme is also generic enough to be integrated in most existing or newly developed themepark areas.

The story and concept of a great adventure/ quest requires many changes of scenery, the feeling of movement at high speed and various special effects. The guests become the heroes of their own story in this ride and will experience a sense of triumph and victory when disembarking from the ride.



Land of Legends


Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry.  The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area.  Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.



Walibi Holland

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.


Wild Asia

Djurs Sommerland

Throughout different stages Leisure Expert Group developed the Wild Asia Area at Djurs Sommerland where guests can be immersed into a place full of myths and legends hidden deep down in the wild Jungle of Asia.


Das Atlantis Abenteuer


Aboard the AIDAnova, passengers can indulge themselves in a dinner show of magical proportions as Professor Tempus will take them on a time traveling adventure into the depths off the Ocean. Leisure Expert Group was closely involved with this project from the very start. Together with the talented team of AIDA, we were responsible for the storyline, the conceptual design of the restaurant and the production of the full content for the dinner show. As all designs were completed and the content was produced, we also took the responsibility of the art direction for all scenic elements and we show-directed the live performance together with the live entertainment crew of AIDA.


EDC: Kinetic Energy


As Leisure Expert Group celebrated their 6th edition as Insomniac's official design partner, they created a masterplan and designed the experience that guaranteed the perfect guest journey at world’s biggest pop-up theme park.


PAW Patrol: Adventure Bay

Movie Park Germany

The famous cartoon dogs’ hometown of Adventure Bay has been brought to Movie Park Germany for their 2019 season. We have worked closely with ‘Nickelodeon Creative’ to bring this popular IP (Intellectual Property) to life in a playful and child-friendly themed environment. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.




Yummy is a Haunted House designed and produced by Leisure Expert Group.




Since 2012 Europa-park had been teaming up with Leisure Expert Group for the development of the haunted houses for their Halloween event. In the initial years this event was called Halloween Horror Night, but continued as "Traumatica" in 2017.


Escape: The Grimm


In 2019 Leisure Expert Group celebrated their 6th edition as Insomniac’s official design partner with the development of the Escape Festival in Southern California. For this Halloween themed event, a new masterplan was produced based on a newly written story line and from there the festival was made into a successful reality.


Wolf Spirit Mainstage

Untold Festival

In collaboration with TWOFIFTYK, Leisure Expert Group has been responsible for the stage design and production of the main stage, Wolf Spirit Stage, at Untold Festival 2018.


EDC: Kinetic Love


The EDC Las Vegas mainstage always tells a new and exciting story. For the fifth consecutive year we have been responsible for the EDC Mainstage design. Together with Insomniac the theme Kinetic Love was created. For this particular stage Love was the main subject and was displayed by two giant 30 meter (90ft) high statues sharing one heart. The stage was built as a safe and sacred space where life should be celebrated together.


Góralsko Dżungla


The Jungle Mountain was the first step in the process to develop the amusement park 'Rabkoland' into a theme park with multiple themed worlds.


Randy & Rosie Show Stage

Slagharen Theme park & Resort

Leisure Expert Group has created a new show venue for the Randy & Rosie show at Slagharen Theme park & Resort.



Movie Park Germany

Leisure Expert Group rethemed the 1998 built rapid river ride from the Mystery River into Excalibur.




The design on the new dueling racing coaster 'Tweestryd' flows into the zoo environment and brings an educational element to its riders.



City Leisure Group

From the heart of Amsterdam, THIS IS HOLLAND presents a unique flying experience that will show you the Netherlands from a whole new perspective. Leisure Expert Group was closely involved with this project from the very start. Together with the client, we developed the concept, schematic and detail design of the attraction. During the construction and installation were also responsible for the in-field art direction as well as the technical production.