Project Description
Time Machine Restaurant, Concept Design
AIDAnova, 2018
Leisure Expert Group was closely involved with the AIDAnova project from the start of the concept development. Together with the talented team of AIDA, we were responsible for the storyline, the conceptual design of the restaurant and the production of the full content for the dinner show. As all designs were completed and the content was produced, we also took the responsibility of the art direction for all scenic elements and we show-directed the live performance together with the live entertainment crew of AIDA. As a result the passengers aboard off the AIDAnova can indulge themselves in a dinner show of medical proportions as Professor Tempus will take them on a time traveling adventure into the depths off the ocean.
Services
Concept Design
Experience design
Artist impression
Schematic Design
Elevations
Dimensioning
Floorplan
Materialization & Color Coding
AV Design
Detail Design
Operation specification
Facility integration
Signage and wayfinding
Printfiles
Content Design
Show script
Story board
Video production
Soundtrack
Art Direction
Show direction
On-site art direction
Storyline of the Time Machine Restaurant
Guests are invited to enter a mysterious elevator that is somewhat hidden on board of the ship. The elevator will take them down to the ship’s machine room where they will meet Professor Tempus, an eccentric inventor. Tempus and his crew will take them on an exciting time travelling adventure inside his time machine. During their journey, guests will face sea creatures such as whales and jellyfish as they take part in Tempus his quest to find the sunken city of Atlantis.
New leisure concepts
We see a trend in cruise ships becoming more important than the destination to which it is sailing, these large vessels are turned into small floating theme parks with immersive environments. Thinking about it, a cruise ship nowadays has basically the same ingredients as any major theme park resort: experiences, F&B and lodging. Therefor our knowledge as guest experience designers for the theme park industry adds a lot of value to the overall guest experience while these ships get developed more as a leisure concept.
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