Project Description

Time Machine Restaurant, Concept Design

AIDAnova, 2018

Leisure Expert Group was closely involved with the AIDAnova project from the start of the concept development. Together with the talented team of AIDA, we were responsible for the storyline, the conceptual design of the restaurant and the production of the full content for the dinner show. As all designs were completed and the content was produced, we also took the responsibility of the art direction for all scenic elements and we show-directed the live performance together with the live entertainment crew of AIDA. As a result the passengers aboard off the AIDAnova can indulge themselves in a dinner show of medical proportions as Professor Tempus will take them on a time traveling adventure into the depths off the ocean. 

Services
Concept Design
  • Experience design

  • Artist impression

Schematic Design
  • Elevations

  • Dimensioning

  • Floorplan

  • Materialization & Color Coding

  • AV Design

Detail Design
  • Operation specification

  • Facility integration

  • Signage and wayfinding

  • Printfiles

Content Design
  • Show script

  • Story board

  • Video production

  • Soundtrack

Art Direction
  • Show direction

  • On-site art direction

Artist impression of the Time Machine Restaurant at AIDA
Artist impression of one of the world travelled through at the Time Machine Restaurant at AIDA
Design of the seats at the Time Machine Restaurant at AIDA

Storyline of the Time Machine Restaurant

Guests are invited to enter a mysterious elevator that is somewhat hidden on board of the ship. The elevator will take them down to the ship’s machine room where they will meet Professor Tempus, an eccentric inventor. Tempus and his crew will take them on an exciting time travelling adventure inside his time machine. During their journey, guests will face sea creatures such as whales and jellyfish as they take part in Tempus his quest to find the sunken city of Atlantis.

Schematic design of the different walls at the Time Machine Restaurant at AIDA
3D overview of the Time Machine Restaurant at AIDA
Photo of the Time Machine Restaurant at AIDA
Photo of the jukebox at the Time Machine Restaurant at AIDA

New leisure concepts

We see a trend in cruise ships becoming more important than the destination to which it is sailing, these large vessels are turned into small floating theme parks with immersive environments. Thinking about it, a cruise ship nowadays has basically the same ingredients as any major theme park resort: experiences, F&B and lodging. Therefor our knowledge as guest experience designers for the theme park industry adds a lot of value to the overall guest experience while these ships get developed more as a leisure concept.

Photo of the Time Machine Restaurant at AIDA
Photo of the Time Machine Restaurant at AIDA

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