Project Description
Beyond Wonderland, stage design
Insomniac, 2014
For the Insomniacs’ Beyond Wonderland festival, Leisure Expert Group designed and produced the mainstage which was first revealed in September 2014 at Silicon Valley and afterwards used at San Bernardino in March 2015. For the stage itself this meant that it had to be easy to disassemble, transport to the new location and assemble again.
The theme of the main stage was Queen of Hearts in which guests could take a peek through the looking glass of the magical world of Wonderland. The world came alive with the use of gigantic LED screens that displayed specially produced video content, giving a look into the domain of the Queen of Hearts, the Mad Hatter’s Tea Party and the psychedelic world of the Cheshire Cat.
Services
Concept Design
Experience design
Artist impressions
Storyline
Schematic Design
Elevations
Dimensioning
Materialization & Color Coding
Detail Design
Facility integration
Signage and wayfinding
Printfiles
Stage Design
Rigging design
Inflatable design
SFX design
Content Design
Video production
Art Direction
Show Direction
On-site art direction
Stage Transformation
The challenge of this project was to transform the previous used main stage of Nocturnal Wonderland Festival into the new Queen of Hearts main stage for Beyond Wonderland Festival within a time frame of two weeks. Fortunately, with the passioned team from Insomniac we successfully achieved the challenge and put together a great show.
OTHER PROJECTS
Movie Park Studio Tour
For their 25th Anniversary, Movie Park Germany opened a new attraction: the Movie Park Studios Tour. This combination of dark ride and rollercoaster was designed by Leisure Expert Group in collaboration with the Movie Park Germany Project team.
Tornado Springs
For their 2021 season Paultons Park has introduced the new "Tornado Springs" themed land. Leisure Expert Group was responsible or the compleet master plan and design development of the themed area.
Electric Mile
In partnership with Insomiac Events, Leisure Expert Group designed the world’s longest 'dark ride'. The Electric Mile debuted in the beginning of 2021 and with a length of 1,7 kilometers it beats the record with ease.
Dinosaurland
For their 2022 season Djurs Sommerland will introduce the new "Dinosaurland" themed area.
Speed Zone
To continue the Festivalization rebranding after the Main Street and Wilderness, Walibi Holland created the Speed Zone area as third to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park.
Sonar Station
Leisure Expert Group has been assigned by Wildland Adventure Zoo Emmen to redesign the Terra Explorer experience located in the Nortica area of the park, into the Sonar Station.
Haunted Houses
After working for Chimelong Paradise on "The Drain" in 2017, we were asked to redesign 2 of their other existing Haunted Houses into new experiences for their guests to enjoy. The results are Master Puppeteer and Cursed House which are our 2nd and 3rd Halloween Houses in mainland China.
Park Entrance redesign
Leisure Expert Group was responsible for masterplanning and designing the 2020 upgrade of the entrance area of Djurs Sommerland.
IAAPA Theatre
Leisure Expert Group was asked to design the IAAPA theatre for the annual IAAPA Expo Europe in 2019 and produce all events taking place there. Next to the time coded opening ceremony we worked on the stage design and provided front of house staff during all events.
Land of Legends
Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry. The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.
Wilderness
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Wild Asia
Throughout different stages Leisure Expert Group developed the Wild Asia Area at Djurs Sommerland where guests can be immersed into a place full of myths and legends hidden deep down in the wild Jungle of Asia.
Time Machine Restaurant
Aboard the AIDAnova, passengers can indulge themselves in a dinner show of magical proportions as Professor Tempus will take them on a time traveling adventure into the depths off the Ocean. Leisure Expert Group was closely involved with this project from the very start. Together with the talented team of AIDA, we were responsible for the storyline, the conceptual design of the restaurant and the production of the full content for the dinner show. As all designs were completed and the content was produced, we also took the responsibility of the art direction for all scenic elements and we show-directed the live performance together with the live entertainment crew of AIDA.
EDC: Kinetic Energy
As Leisure Expert Group celebrated their 6th edition as Insomniac's official design partner, they created a masterplan and designed the experience that guaranteed the perfect guest journey at world’s biggest pop-up theme park.
PAW Patrol: Adventure Bay
The famous cartoon dogs’ hometown of Adventure Bay has been brought to Movie Park Germany for their 2019 season. We have worked closely with ‘Nickelodeon Creative’ to bring this popular IP (Intellectual Property) to life in a playful and child-friendly themed environment. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.