When Bobbejaanland was green-lit to go ahead with their biggest investment in the history of the park: a 40-meter-high triple launch coaster, it became quickly apparent that this new 5-acre area would need an extensive and unique storyline to match that would be brought into a concept design. By means of a questionnaire, it became clear that the target audience wished for a mystical, mythical world, heavily influenced by popular video games.
Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry. The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area.
Other successful examples of this practice are Movie Park Germany’s ‘Excalibur’ ride and Walibi Holland’s ‘Wilderness’ area. Both of which the concept have also been designed by Leisure Expert Group.