Project Description

Land of Legends, concept design

Bobbejaanland, 2019

When Bobbejaanland was green-lit to go ahead with their biggest investment in the history of the park: a 40-meter-high triple launch coaster, it became quickly apparent that this new 5-acre area would need an extensive and unique storyline to match that would be brought into a concept design. By means of a questionnaire, it became clear that the target audience wished for a mystical, mythical world, heavily influenced by popular video games. 

Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry. The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area. 

Other successful examples of this practice are Movie Park Germany’s ‘Excalibur’ ride and Walibi Holland’s ‘Wilderness’ area. Both of which the concept have also been designed by Leisure Expert Group.


Concept Design
  • Experience design

  • Artist impressions

  • Brand identity

  • Storyline

Schematic Design
  • Elevations

  • Dimensioning

  • Floorplan

  • Materialization & Color Coding

  • AV Design

Art direction
  • Off-site art direction

Design of hand with dimensions at Land of Legends
Design of cart with one of the creature at Land of Legends
Design of character from different angles at Land of Legends
Design of the portal at the Fury attraction at Land of Legends
Design of damaged castle at Land of Legends
Design of the waterplay area at Land of Legends

How the storyline developed

The Park had already thought of a couple of storylines, yet none of them were to be found convincing enough. “99,9 % is just not good enough. We wanted a green natural theme, with a fitting role for both existing Sledgehammer and Typhoon rides as well as a strong connection to the gaming genre. This is exactly the story that Leisure Expert Group’s Guardian of Elements told us.

Peggy Verelst
Commercial Director Bobbejaanland

Birdseye design of Land of Legends during the day
Birdseye design of Land of Legends during the night
The main character of Land of Legends at Bobbejaanland
The themed waterplay area at Land of Legends at Bobbejaanland
Water shooting sea dragon at Land of Legends in Bobbejaanland
The powerful hand coming from the ground at Land of Legends in Bobbejaanland
The entrance portal at one of the attraction of Land of Legends in Bobbejaanland





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