Project Description
Land of Legends, concept design
Bobbejaanland, 2019
When Bobbejaanland was green-lit to go ahead with their biggest investment in the history of the park: a 40-meter-high triple launch coaster, it became quickly apparent that this new 5-acre area would need an extensive and unique storyline to match that would be brought into a concept design. By means of a questionnaire, it became clear that the target audience wished for a mystical, mythical world, heavily influenced by popular video games.
Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry. The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area.
Other successful examples of this practice are Movie Park Germany’s ‘Excalibur’ ride and Walibi Holland’s ‘Wilderness’ area. Both of which the concept have also been designed by Leisure Expert Group.
Services
Concept Design
Experience design
Artist impressions
Brand identity
Storyline
Schematic Design
Elevations
Dimensioning
Floorplan
Materialization & Color Coding
AV Design
Art direction
Off-site art direction
How the storyline developed
The Park had already thought of a couple of storylines, yet none of them were to be found convincing enough. “99,9 % is just not good enough. We wanted a green natural theme, with a fitting role for both existing Sledgehammer and Typhoon rides as well as a strong connection to the gaming genre. This is exactly the story that Leisure Expert Group’s Guardian of Elements told us.
Peggy Verelst
Commercial Director Bobbejaanland
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