The partnership with Djurs Sommerland, a theme park located in Denmark, started back in 2014 with a multiple year master plan for the complete park. The master plan focused on the optimalization of guest experience in terms of visitor flow all the way to themed areas. The first step into the realization of the master plan was the development of an entire new area Bondegårdsland (farmland).
Leisure Expert Group renovated the former children’s area into a new theme where the whole family feels at home. We designed all the attractions, F&B and shops in the area down to the smallest detail following the master plan. After the design phase, we took charge of art direction for the entire production process to guarantee the best quality corresponding with the master plan sketches.