Project Description
Wild Asia, masterplanning
Djurs Sommerland
The partnership with Djurs Sommerland, a theme park located in Denmark, started back in 2014 with a multiple year master plan for the complete park. The master plan focused on the optimalization of guest experience in terms of visitor flow all the way to themed areas. Over the years, we developed different elements of the masterplanning starting with Bondegardsland, a new ride for the Pirates area, a revamp of the Wild West Area and our latest big project the Wild Asia area. At Wild Asia guests can be immersed into a place full of myths and legends hidden deep down in the wild Jungle of Asia. From the Long Cun village, the center-point of the area, guests can explore hidden secrets as dragons and lost temples. This major project has been divided into different phases; the main attraction Dragekongen in 2017, the Jungle Rally and Safaribussen in 2018, and Tigeren in 2019.
Services
Masterplanning & Concept Development
Ride selection
Phasing
Floorplan
Storyline
Concept Design
Experience design
Artist impressions
Volume study
Brand identity
Schematic Design
Elevations
Dimensioning
Materialization & Color Coding
AV Design
Detailed Design
Operation specification
Facility integration
Signage and wayfinding
Printfiles
Masterplanning
Off-site art direction
On-site art direction
Tigeren at Djurs Sommerland
The latest expansion of Wild Asia in 2019 was “Tigeren”, a fierce Intamin Gyro Swing. As the name suggests, Tigeren is themed around the powerful movements of a Tiger. These mighty animals, living in the Asian jungles, are often depicted on shrines and temples. We have designed this ride based on this phenomenon and dare the guests of Djurs Sommerland to experience the powers of these amazing creatures in the adrenalin pumping ride. With this attraction the master plan of Wild Asia is complete.
The Safaribussen and Jungle Rally at Djurs Sommerland
The second phase of the master plan was the addition of two new attractions: Safaribussen and Jungle Rally. Both of these attractions fit into the area with the overall Asian theme and focus mainly on the little-ones visiting the park. This addition was made in 2018 and fits perfect in-between the two bigger attractions, making one cohesive area.
The Dragekongen coaster at Djurs Sommerland
The first phase of the Wild Asia development was the suspended family coaster Dragekongen. Throughout this ride guests are invited into the temple to face not only the dragon that is guarding it, but also their fears in the exciting coaster. In the development of the coaster, we were not only responsible for the design, but also for the audio and light integration supporting the theming.
OTHER PROJECTS
Electric Mile
In partnership with Insomiac Events, Leisure Expert Group designed the world’s longest 'dark ride'. The Electric Mile debuted in the beginning of 2021 and with a length of 1,7 kilometers it beats the record with ease.
Movie Park Studios
In 2021, Movie Park Germany will open their new multi-dimension family coaster. This combination of dark ride and rollercoaster was designed by Leisure Expert Group in collaboration with the Movie Park Germany Project team.
Dinosaurland
For their 2022 season Djurs Sommerland will introduce the new "Dinosaurland" themed area.
Speed Zone
To continue the Festivalization rebranding after the Main Street and Wilderness, Walibi Holland created the Speed Zone area as third to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park.
Sonar Station
Leisure Expert Group has been assigned by Wildland Adventure Zoo Emmen to redesign the Terra Explorer experience located in the Nortica area of the park, into the Sonar Station.
Tornado Springs
For their 2021 season Paultons Park will introduce the new "Tornado Springs" themed land.
Haunted Houses
After working for Chimelong Paradise on "The Drain" in 2017, we were asked to redesign 2 of their other existing Haunted Houses into new experiences for their guests to enjoy. The results are Master Puppeteer and Cursed House which are our 2nd and 3rd Halloween Houses in mainland China.
Park Entrance redesign
Leisure Expert Group was responsible for masterplanning and designing the 2020 upgrade of the entrance area of Djurs Sommerland.
IAAPA Theatre
Leisure Expert Group was asked to design the IAAPA theatre for the annual IAAPA Expo Europe in 2019 and produce all events taking place there. Next to the time coded opening ceremony we worked on the stage design and provided front of house staff during all events.
Land of Legends
Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry. The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.
Wilderness
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Wild Asia
Throughout different stages Leisure Expert Group developed the Wild Asia Area at Djurs Sommerland where guests can be immersed into a place full of myths and legends hidden deep down in the wild Jungle of Asia.
Time Machine Restaurant
Aboard the AIDAnova, passengers can indulge themselves in a dinner show of magical proportions as Professor Tempus will take them on a time traveling adventure into the depths off the Ocean. Leisure Expert Group was closely involved with this project from the very start. Together with the talented team of AIDA, we were responsible for the storyline, the conceptual design of the restaurant and the production of the full content for the dinner show. As all designs were completed and the content was produced, we also took the responsibility of the art direction for all scenic elements and we show-directed the live performance together with the live entertainment crew of AIDA.
EDC: Kinetic Energy
As Leisure Expert Group celebrated their 6th edition as Insomniac's official design partner, they created a masterplan and designed the experience that guaranteed the perfect guest journey at world’s biggest pop-up theme park.
PAW Patrol: Adventure Bay
The famous cartoon dogs’ hometown of Adventure Bay has been brought to Movie Park Germany for their 2019 season. We have worked closely with ‘Nickelodeon Creative’ to bring this popular IP (Intellectual Property) to life in a playful and child-friendly themed environment. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.