Dream campaign thanks to successful show
Dolfinarium - Dreamwish 2010
The wish of the Dolfinarium was to produce an engaging dolphin show in the DolfijndoMijn with a storyline aimed at the target group of children. This would be to replace the standard dolphin show where dolphins perform to music.
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THE FINAL RESULT
A fantastic award-winning show: The Dreamwish (De Droomwens). Leisure Expert Group developed an entirely new show concept, whereby the story has been translated by integral use of decor, video, dolphins and dolphin trainers.
The development of the Dreamwish show was followed by camera. The ‘Dreamwish’ of Leisure Expert Group appeared to generate so much free publicity that it was followed by the ‘Dream’ marketing campaign. In this way, with the development of the scripts, Leisure Expert Group formed the basis for the successful TV series ‘Dolphins in the Leading Role’ (‘Dolfijnen in de hoofdrol’).