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Dream campaign thanks to successful show

Dolfinarium - Dreamwish 2010

The wish of the Dolfinarium was to produce an engaging dolphin show in the DolfijndoMijn with a storyline aimed at the target group of children. This would be to replace the standard dolphin show where dolphins perform to music.

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FIND OUT MORE ABOUT THIS PROJECT

JOHN RUISCH

LEISURE EXPERT

In collaboration with Alan Stein and Thad Lacinak, a completely new state-of-the art show was designed. Thad and Alan directed both the trainers and the dolphins, just as in the famous Sea World show ‘Believe’.

THE FINAL RESULT

A fantastic award-winning show: The Dreamwish (De Droomwens). Leisure Expert Group developed an entirely new show concept, whereby the story has been translated by integral use of decor, video, dolphins and dolphin trainers.
The development of the Dreamwish show was followed by camera. The ‘Dreamwish’ of Leisure Expert Group appeared to generate so much free publicity that it was followed by the ‘Dream’ marketing campaign. In this way, with the development of the scripts, Leisure Expert Group formed the basis for the successful TV series ‘Dolphins in the Leading Role’ (‘Dolfijnen in de hoofdrol’).

An exchange between dolphin and trainer during the Droomwens show at Dolfinarium
An exchange between dolphin and trainer during the Droomwens show at Dolfinarium
Dolphins jumping out of the water during the Droomwens show at Dolfinarium