Project Description
EDC: Kinetic Temple, Stage Design
Insomniac, 2016
For the third year in collaboration with Insomniac, Leisure Expert Group was closely involved in the creative interpretation of America’s largest dance festival EDC. We took part in developing the storylines of three different stages which seamlessly fitted into the EDC overall brand identity. Besides that, we helped with the development of the festival’s brand identity to make the complete guest journey one coherent experience.
For the festival, we also produced video content and a number of time code shows, such as the openings ceremony, different intermezzo shows and the final show. These shows were all devised and programmed beforehand, making sure all the different effects, such as light, video content, fire, pyro, water and laser were perfectly timed, literally to the millisecond.
Services
Concept Design
Experience design
Artist impressions
Storyline
Brand identity
Schematic Design
Elevations
Dimensioning
Materialization & Color Coding
Detail Design
Facility integration
Signage and wayfinding
Printfiles
Stage Design
Rigging design
Inflatable design
SFX design
Content Design
Show script
Story board
Video production
Soundtrack
Time code show production
Art Direction
Show direction
On-site art direction
Kinetic Field 2016
For three consecutive years, we designed and produced the main stage of EDC, which was called The Kinetic Temple in 2016. The concept was build around the Tree of Imagination in the middle of the Temple: “as long as there is imagination, we will be able to change the world …”. Besides the stage, we also designed the costumes for the performances and develop the special Owlphabet, the age old script of the owl folk.
Neon Garden Stage
The second stage we created was the Neon Garden stage where guests can dance in the middle of a titillating maze of neon colored flowers. The stage was designed with the focus on bright colors and tall objects to put all senses in overdrive. To enhance the experience of the stage, we also designed an extensive lighting plan that fitted the concept.
Wasteland Stage
The third stage that was created for EDC 2016 was the hard style stage, called Wasteland. Guests at this stage celebrated their survival of the green nuclear disaster in the middle of destroyed containers, a cablecar and the bridge. The enormous crab in the center was created as a sign of hope for destroyed places.
OTHER PROJECTS
Park Entrance redesign
Leisure Expert Group was responsible for masterplanning and designing the 2020 upgrade of the entrance area of Djurs Sommerland.
Speed Zone
To continue the Festivalization rebranding after the Main Street and Wilderness, Walibi Holland created the Speed Zone area as third to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park.
Sonar Station
Leisure Expert Group has been assigned by Wildland Adventure Zoo Emmen to redesign the Terra Explorer experience located in the Nortica area of the park, into the Sonar Station.
Tornado Springs
For their 2020 season Paultons Park will introduce the new "Tornado Springs" themed land.
Haunted Houses
After working for Chimelong Paradise on "The Drain" in 2017, we were asked to redesign 2 of their other existing Haunted Houses into new experiences for their guests to enjoy. The results are Master Puppeteer and Cursed House which are our 2nd and 3rd Halloween Houses in mainland China.
IAAPA Theatre
Leisure Expert Group was asked to design the IAAPA theatre for the annual IAAPA Expo Europe in 2019 and produce all events taking place there. Next to the time coded opening ceremony we worked on the stage design and provided front of house staff during all events.
Land of Legends
Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry. The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.
Wilderness
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Wild Asia
Throughout different stages Leisure Expert Group developed the Wild Asia Area at Djurs Sommerland where guests can be immersed into a place full of myths and legends hidden deep down in the wild Jungle of Asia.
Time Machine Restaurant
Aboard the AIDAnova, passengers can indulge themselves in a dinner show of magical proportions as Professor Tempus will take them on a time traveling adventure into the depths off the Ocean. Leisure Expert Group was closely involved with this project from the very start. Together with the talented team of AIDA, we were responsible for the storyline, the conceptual design of the restaurant and the production of the full content for the dinner show. As all designs were completed and the content was produced, we also took the responsibility of the art direction for all scenic elements and we show-directed the live performance together with the live entertainment crew of AIDA.
EDC: Kinetic Energy
As Leisure Expert Group celebrated their 6th edition as Insomniac's official design partner, they created a masterplan and designed the experience that guaranteed the perfect guest journey at world’s biggest pop-up theme park.
PAW Patrol: Adventure Bay
The famous cartoon dogs’ hometown of Adventure Bay has been brought to Movie Park Germany for their 2019 season. We have worked closely with ‘Nickelodeon Creative’ to bring this popular IP (Intellectual Property) to life in a playful and child-friendly themed environment. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.
Traumatica
Since 2012 Europa-park had been teaming up with Leisure Expert Group for the development of the haunted houses for their Halloween event. In the initial years this event was called Halloween Horror Night, but continued as "Traumatica" in 2017.
Escape: The Grimm
In 2019 Leisure Expert Group celebrated their 6th edition as Insomniac’s official design partner with the development of the Escape Festival in Southern California. For this Halloween themed event, a new masterplan was produced based on a newly written story line and from there the festival was made into a successful reality.