For the third year in collaboration with Insomniac, Leisure Expert Group was closely involved in the creative interpretation of America’s largest dance festival EDC. We took part in developing the storylines of three different stages which seamlessly fitted into the EDC overall brand identity. Besides that, we helped with the development of the festival’s brand identity to make the complete guest journey one coherent experience.
For the festival, we also produced video content and a number of time code shows, such as the openings ceremony, different intermezzo shows and the final show. These shows were all devised and programmed beforehand, making sure all the different effects, such as light, video content, fire, pyro, water and laser were perfectly timed, literally to the millisecond.