Project Description

EDC – Kinetic Zen, Masterplanning and Stage design

Insomniac Events, 2021

In 2021 we had the pleasure to be Insomniac’s official design partner for the 7th time to create the ultimate guest experience for EDC Las Vegas. A special one as EDC celebrated their 25th anniversary. For this 25th year, we had the pleasure to create the master plan with a highly detailed customer journey. This year we added numerous new elements to exceed the expectations of the guest in almost all areas. Such as a completely new drone show containing 600 drones adding another level of visual effects above Kinetic Field. Furthermore, we expanded Nomads Land, gave Camp EDC a new pirate-themed stage design and added a distinct new area at the transition from Power Path to System Square.

The unique element of this festival is the touring element, which needs to be considered during the EDC stage design. After the success at Las Vegas in May, they continue to Orlando in November and finally to Mexico in February. This enhances the element of connection and gives more guests the ability to experience this amazing festival.

Services
Masterplanning and Concept Development
  • Phasing

  • Floorplan

  • Storyline

  • Guest journey

Concept Design
  • Brand identity

  • Experience design

  • Volume study

  • Artist impression

Schematic Design
  • Elevations

  • Dimensioning

  • Materialization & Color Coding

Detailed Design
  • Facility integration

  • Signage and wayfinding

  • Printfiles

Art Direction
  • On-site art direction

  • Show direction

Stage Design
  • Rigging design

  • Inflatable design

  • SFX design

Content Design
  • Show script

  • Story board

  • Video production

  • Soundtrack

  • Time code show production

One of the Kinetic Field projections at EDC 2019

Stage design of Kinetic Field at EDC

Every year a unique concept is created to develop the mainstage, Kinetic Field. This year, we were inspired by the nature that is all around us. The story was told through transistors that were filled up by this energy and as a result released positive vibes back into the world.  To ensure that the stage stayed exciting to look at, we developed the show around different themed lands that were projected on the stage and created multiple time code shows including light, water and fireworks.

The Kinetic Fields stage at EDC 2019 with visitors
The entertainment area of EDC 2019
One of the stage experiences at EDC 2019
A birdseye overview of the entertainment area at EDC 2019
A birdseye overview of the entertainment area at EDC 2019

Experiences at EDC

The world’s biggest pop-up theme park naturally requires different themed areas, one of those was the new polygon park in the Cosmic Meadow area. This area has been created for the guest to chill and hang out. As the areas need to flow, the connecting roads have been redeveloped and redesigned in order to complement each other and add to the overall guest experience.

The queen stage experience at EDC 2019
The queen stage experience at EDC 2019

Drone Show

As Insomniac Events always looks for new technologies to enhance the guest experience we got the opportunity to design a drone show for the 25th anniversary celebration of the festival. We created an aerobatic choreography to which the drones performed various showcases of past stages and themes at the Kinetic Field.

A birdseye overview of the entertainment area at EDC 2019

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