Project Description
EDC: Kinetic Cathedral, stage design
Insomniac Events, 2014
The first time of Leisure Expert Group cooperating with Insomniac was for the EDC festival in 2014. For this three-day festival, we were not only asked to design and produce two stages, but also to create the main stage in such a way that it could tour the world to reinforce the EDC brand. Furthermore, we created the storylines on which the stage designs were based and we produced the intermezzo shows at the main stage.
As this being our first year as partner of Insomniac it was a bit of a challenge. We had to compress the 135m Las Vegas stage into a tourable stage while maintaining the same feel and design. We successfully achieved this by replacing the painted panels with printed panels with digital art to create even more detail in the overall experience. And by adding the impressive owls guarding the DJ’s and the shows production, it all came together perfectly at every location.
Services
Concept Design
Experience design
Artist impressions
Storyline
Schematic Design
Elevations
Dimensioning
Materialization & Color Coding
Detail Design
Facility integration
Signage and wayfinding
Printfiles
Stage Design
Rigging design
Inflatable design
SFX design
Content Design
Show script
Story board
Video production
Soundtrack
Time code show production
Art Direction
Show direction
On-site art direction
Kinetic Cathedral
The backstory of the Kinetic Field Mainstage was Kinetic Cathedral: eight worlds within one energetic show. This story was told by the iconic cathedral elements such as the stained glass, the altar and the owls, but also throughout the intermezzo shows. With the use special effects, fireworks, lasers, composed music and video content on seven gigantic LED, guests were taken on a journey through the different fantasy worlds. These time coded shows brought the complete story alive and seamlessly fitted with the concept of EDC; a total experience for the visitors.
Basscon Stage
The second stage we designed and produced was the hardstyle stage, called Basscon stage. The storyline was based on an unearthly Armageddon experience for the guest on a spot where the nuclear power station once stood. This experience was created with all kinds of used industrial materials, such as old Vegas signposts, storage containers embellished with graffiti art and to top it off an apocalyptic monster.
OTHER PROJECTS
Electric Mile
In partnership with Insomiac Events, Leisure Expert Group designed the world’s longest 'dark ride'. The Electric Mile debuted in the beginning of 2021 and with a length of 1,7 kilometers it beats the record with ease.
Movie Park Studios
In 2021, Movie Park Germany will open their new multi-dimension family coaster. This combination of dark ride and rollercoaster was designed by Leisure Expert Group in collaboration with the Movie Park Germany Project team.
Dinosaurland
For their 2022 season Djurs Sommerland will introduce the new "Dinosaurland" themed area.
Speed Zone
To continue the Festivalization rebranding after the Main Street and Wilderness, Walibi Holland created the Speed Zone area as third to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park.
Sonar Station
Leisure Expert Group has been assigned by Wildland Adventure Zoo Emmen to redesign the Terra Explorer experience located in the Nortica area of the park, into the Sonar Station.
Tornado Springs
For their 2021 season Paultons Park will introduce the new "Tornado Springs" themed land.
Haunted Houses
After working for Chimelong Paradise on "The Drain" in 2017, we were asked to redesign 2 of their other existing Haunted Houses into new experiences for their guests to enjoy. The results are Master Puppeteer and Cursed House which are our 2nd and 3rd Halloween Houses in mainland China.
Park Entrance redesign
Leisure Expert Group was responsible for masterplanning and designing the 2020 upgrade of the entrance area of Djurs Sommerland.
IAAPA Theatre
Leisure Expert Group was asked to design the IAAPA theatre for the annual IAAPA Expo Europe in 2019 and produce all events taking place there. Next to the time coded opening ceremony we worked on the stage design and provided front of house staff during all events.
Land of Legends
Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry. The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.
Wilderness
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Wild Asia
Throughout different stages Leisure Expert Group developed the Wild Asia Area at Djurs Sommerland where guests can be immersed into a place full of myths and legends hidden deep down in the wild Jungle of Asia.
Time Machine Restaurant
Aboard the AIDAnova, passengers can indulge themselves in a dinner show of magical proportions as Professor Tempus will take them on a time traveling adventure into the depths off the Ocean. Leisure Expert Group was closely involved with this project from the very start. Together with the talented team of AIDA, we were responsible for the storyline, the conceptual design of the restaurant and the production of the full content for the dinner show. As all designs were completed and the content was produced, we also took the responsibility of the art direction for all scenic elements and we show-directed the live performance together with the live entertainment crew of AIDA.
EDC: Kinetic Energy
As Leisure Expert Group celebrated their 6th edition as Insomniac's official design partner, they created a masterplan and designed the experience that guaranteed the perfect guest journey at world’s biggest pop-up theme park.
PAW Patrol: Adventure Bay
The famous cartoon dogs’ hometown of Adventure Bay has been brought to Movie Park Germany for their 2019 season. We have worked closely with ‘Nickelodeon Creative’ to bring this popular IP (Intellectual Property) to life in a playful and child-friendly themed environment. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.