The first time of Leisure Expert Group cooperating with Insomniac was for the EDC festival in 2014. For this three-day festival, we were not only asked to design and produce two stages, but also to create the main stage in such a way that it could tour the world to reinforce the EDC brand. Furthermore, we created the storylines on which the stage designs were based and we produced the intermezzo shows at the main stage.
As this being our first year as partner of Insomniac it was a bit of a challenge. We had to compress the 135m Las Vegas stage into a tourable stage while maintaining the same feel and design. We successfully achieved this by replacing the painted panels with printed panels with digital art to create even more detail in the overall experience. And by adding the impressive owls guarding the DJ’s and the shows production, it all came together perfectly at every location.