Project Description

EDC, Masterplanning and Stage Design

Insomniac Events, 2015

After a first successful year of working together on the largest dance festival in the USA, Insomniac Events requested Leisure Expert Group again to contribute to their festival. This three day event held in Las Vegas draws 400,000 party-goers to not only enjoy the music but to enjoy a full experience. To improve the experience from 2014, we were asked to evaluate and redesign the master plan for the entire festival. As part of the master plan, we created a new look and redesigned the festivals’ overall guest flow. It was a challenge to avoid pinch points, while at the same time give guests something new to discover behind every corner. Fortunately, everything came together beautifully with a great edition of EDC 2015 as a result.

Besides the revision of the master plan, we developed new story lines for the different stages which were in line with the overall EDC brand identify. For the main stage a special language, called the Owlphabet, was created to fit the new storyline and the costumes of the main stage performers were designed to match. For two other stages, Neon Garden and Wasteland, we also designed and produced the stages in line with the new themes.

Masterplanning & Concept Development
  • Phasing

  • Floorplan

  • Storyline

  • Guest journey

Concept Design
  • Experience design

  • Artist impressions

  • Volume study

  • Brand identity

Schematic Design
  • Elevations

  • Dimensioning

  • Materialization & Color Coding

Detail Design
  • Facility integration

  • Signage and wayfinding

  • Printfiles

Content Design
  • Show script

  • Story board

  • Video production

  • Soundtrack

  • Time code show production

Stage Design
  • Rigging design

  • Inflatable design

  • SFX design

Art Direction
  • Show direction

  • On-site art direction

Stage design of the kinetic field stage at EDC 2015

Crystal Village theme

The EDC mainstage, Kinetic Field, tells a different story every year. This years’ story was dedicated to the Crystal Village; a perfect utopia where the owl community lives in harmony with nature and technology. The community uses the basic elements of earth, water, fire and air to make them happy, which were represented into the stage design with the dragon and crystals. The basic elements were also incorporated into the video content for the time code show.

The birdseye over view of the complete EDC 2015 festival design
The masterplanning floor plan of the EDC 2015 festival
The show production during the EDC 2015 festival
A snapshot from the time code shows of EDC 2015
The stage design of the Wasteland stage at EDC 2015

Time code shows

In addition to all video content, we produced a number of different time code shows in, including spectacular intermezzo shows and a show specially produced for Armin van Buuren. These shows were all devised and programmed beforehand, making sure all the different effects, such as light, video content, fire, pyro, water and laser were perfectly timed, literally to the millisecond.

One of the show actors at EDC 2015
The kinetic field guards at EDC 2015
The Neon Garden stage at EDC 2015



Eine abenteuerliche Reise durch Zeit und Raum


On cruise ship the AIDAcosma, passengers can indulge themselves in a dinner show where Professor Tempus welcomes the guest aboard of his time machine. Today he is going to take you on a special journey to Saturday the eighth of September, 2125. Leisure Expert Group was closely involved with this project from the very start. Together with the talented team of AIDA, we were responsible for the storyline, the conceptual design of the restaurant and the production of the full content for the dinner show. As all designs were completed and the content was produced, we also took the responsibility of the art direction for all scenic elements and we show-directed the live performance together with the live entertainment crew of AIDA.



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