Project Description
EDC – Kinetic Energy, Masterplanning and Stage design
Insomniac Events, 2019
In 2019 we celebrated our 6th edition as Insomniac’s official design partner to create the ultimate guest experience for EDC Las Vegas. To guarantee the ‘headliners’, as Insomniac calls their guests, the perfect experience, we created a master plan in which the customer journey was mapped out all the way to the smallest detail. From the master plan we designed this festival into world’s biggest pop-up theme park where guests’ expectations will be exceeded. And together with the talented team at Insomniac Events, we succeeded this year once again!
The unique element of this festival is the touring element, which needs to be considered during the EDC stage design. After the success at Las Vegas in May, they continue to Orlando in November and finally to Mexico in February. This enhances the element of connection and gives more guests the ability to experience this amazing festival.
Services
Masterplanning and Concept Development
Phasing
Floorplan
Storyline
Guest journey
Concept Design
Brand identity
Experience design
Volume study
Artist impression
Schematic Design
Elevations
Dimensioning
Materialization & Color Coding
Detailed Design
Facility integration
Signage and wayfinding
Printfiles
Art Direction
On-site art direction
Show direction
Stage Design
Rigging design
Inflatable design
SFX design
Content Design
Show script
Story board
Video production
Soundtrack
Time code show production
Stage design of Kinetic Field at EDC
Every year a unique concept is created to develop the mainstage, Kinetic Field. This year, we were inspired by the energy that is produced through the connection of everyone’s mind. The story was told through transistors that were filled up by this energy and as a result released positive vibes back into the world. To ensure that the stage stayed exciting to look at, we developed the show around different themed lands that were projected on the stage and created multiple time code shows including light, water and fireworks.
Experiences at EDC
As world’s biggest pop-up theme park different themed areas should be included, one of these themes areas of 2019 was Downtown EDC. This area was an extension to the rest of the festival, but at the same time a unique experience on itself. The concept was to dream together to make the dreams a reality. With that concept in mind entertainment elements were added, such as a drag bar, multiple wedding chapel, a karaoke bar and an open air theatre.
OTHER PROJECTS
Wilderness
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Das Atlantis Abenteuer
Aboard the AIDAnova, passengers can indulge themselves in a dinner show of magical proportions as Professor Tempus will take them on a time traveling adventure into the depths off the Ocean. Leisure Expert Group was closely involved with this project from the very start. Together with the talented team of AIDA, we were responsible for the storyline, the conceptual design of the restaurant and the production of the full content for the dinner show. As all designs were completed and the content was produced, we also took the responsibility of the art direction for all scenic elements and we show-directed the live performance together with the live entertainment crew of AIDA.
EDC: Kinetic Energy
As Leisure Expert Group celebrated their 6th edition as Insomniac's official design partner, they created a masterplan and designed the experience that guaranteed the perfect guest journey at world’s biggest pop-up theme park.
PAW Patrol: Adventure Bay
The famous cartoon dogs’ hometown of Adventure Bay has been brought to Movie Park Germany for their 2019 season. We have worked closely with ‘Nickelodeon Creative’ to bring this popular IP (Intellectual Property) to life in a playful and child-friendly themed environment. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.
Traumatica
Since 2012 Europa-park had been teaming up with Leisure Expert Group for the development of the haunted houses for their Halloween event. In the initial years this event was called Halloween Horror Night, but continued as "Traumatica" in 2017.
Escape: The Grimm
In 2019 Leisure Expert Group celebrated their 6th edition as Insomniac’s official design partner with the development of the Escape Festival in Southern California. For this Halloween themed event, a new masterplan was produced based on a newly written story line and from there the festival was made into a successful reality.
Wolf Spirit Mainstage
In collaboration with TWOFIFTYK, Leisure Expert Group has been responsible for the stage design and production of the main stage, Wolf Spirit Stage, at Untold Festival 2018.
EDC: Kinetic Love
The EDC Las Vegas mainstage always tells a new and exciting story. For the fifth consecutive year we have been responsible for the EDC Mainstage design. Together with Insomniac the theme Kinetic Love was created. For this particular stage Love was the main subject and was displayed by two giant 30 meter (90ft) high statues sharing one heart. The stage was built as a safe and sacred space where life should be celebrated together.
Góralsko Dżungla
The Jungle Mountain was the first step in the process to develop the amusement park 'Rabkoland' into a theme park with multiple themed worlds.
Randy & Rosie Show Stage
Leisure Expert Group has created a new show venue for the Randy & Rosie show at Slagharen Theme park & Resort.
THIS IS HOLLAND
From the heart of Amsterdam, THIS IS HOLLAND presents a unique flying experience that will show you the Netherlands from a whole new perspective. Leisure Expert Group was closely involved with this project from the very start. Together with the client, we developed the concept, schematic and detail design of the attraction. During the construction and installation were also responsible for the in-field art direction as well as the technical production.
