Project Description

EDC – Kinetic Energy, Masterplanning and Stage design

Insomniac Events, 2019

In 2019 we celebrated our 6th edition as Insomniac’s official design partner to create the ultimate guest experience for EDC Las Vegas. To guarantee the ‘headliners’, as Insomniac calls their guests, the perfect experience, we created a master plan in which the customer journey was mapped out all the way to the smallest detail. From the master plan we designed this festival into world’s biggest pop-up theme park where guests’ expectations will be exceeded. And together with the talented team at Insomniac Events, we succeeded this year once again!

The unique element of this festival is the touring element, which needs to be considered during the EDC stage design. After the success at Las Vegas in May, they continue to Orlando in November and finally to Mexico in February. This enhances the element of connection and gives more guests the ability to experience this amazing festival.

Services
Masterplanning and Concept Development
  • Phasing

  • Floorplan

  • Storyline

  • Guest journey

Concept Design
  • Brand identity

  • Experience design

  • Volume study

  • Artist impression

Schematic Design
  • Elevations

  • Dimensioning

  • Materialization & Color Coding

Detailed Design
  • Facility integration

  • Signage and wayfinding

  • Printfiles

Art Direction
  • On-site art direction

  • Show direction

Stage Design
  • Rigging design

  • Inflatable design

  • SFX design

Content Design
  • Show script

  • Story board

  • Video production

  • Soundtrack

  • Time code show production

One of the Kinetic Field projections at EDC 2019
One of the Kinetic Field projections at EDC 2019
The Kinetic Fields stage at EDC 2019 with visitors

Stage design of Kinetic Field at EDC

Every year a unique concept is created to develop the mainstage, Kinetic Field. This year, we were inspired by the energy that is produced through the connection of everyone’s mind. The story was told through transistors that were filled up by this energy and as a result released positive vibes back into the world.  To ensure that the stage stayed exciting to look at, we developed the show around different themed lands that were projected on the stage and created multiple time code shows including light, water and fireworks.

The entertainment area of EDC 2019
A birdseye overview of the entertainment area at EDC 2019

Experiences at EDC

As world’s biggest pop-up theme park different themed areas should be included, one of these themes areas of 2019 was Downtown EDC. This area was an extension to the rest of the festival, but at the same time a unique experience on itself. The concept was to dream together to make the dreams a reality.  With that concept in mind entertainment elements were added, such as a drag bar, multiple wedding chapel, a karaoke bar and an open air theatre.

One of the stage experiences at EDC 2019
The main square at the entertainment area of EDC 2019
The queen stage experience at EDC 2019

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