Project Description
Electric Mile, Masterplanning and Design
Insomniac Events, 2021
In partnership with Insomniac Events, Leisure Expert Group designed the world’s longest ‘dark ride’. The Electric Mile debuted in the beginning of 2021 and with a length of 1,7 kilometers it beats the record with ease. And with between 45-60 minutes of experience this dark ride is definitely worth the wait.
The experience consists of a drive through route along the various festival brands of Insomniac Events. Along the way, guests will be amazed with light, laser and SFX displays as well as performers, all of which are choreographed to a matching sound track for people to enjoy from their own cars.
Services
Masterplanning and Concept Development
Floorplan
Guest journey
Schematic Design
Elevations
Dimensioning
Materialization & Color Coding
Detailed Design
Facility integration
Technical AV Design
Art Direction
On-site art direction
Show direction
A socially distant EDM experience
From their own vehicles, guests can tune in to an FM frequency to enjoy a custom soundtrack whilst remaining socially distant from other parties in their own car. Guests will travel along various scenes, depicting the many brands of Insomniac in a spectacle of light, sound and live performances.
OTHER PROJECTS
Eine abenteuerliche Reise durch Zeit und Raum
On cruise ship the AIDAcosma, passengers can indulge themselves in a dinner show where Professor Tempus welcomes the guest aboard of his time machine. Today he is going to take you on a special journey to Saturday the eighth of September, 2125. Leisure Expert Group was closely involved with this project from the very start. Together with the talented team of AIDA, we were responsible for the storyline, the conceptual design of the restaurant and the production of the full content for the dinner show. As all designs were completed and the content was produced, we also took the responsibility of the art direction for all scenic elements and we show-directed the live performance together with the live entertainment crew of AIDA.
Dinosaurland
For their 2022 season Djurs Sommerland will introduce the new "Dinosaurland" themed area.
EDC: Kinetic Zen
As Leisure Expert Group celebrated their 7th edition as Insomniac's official design partner, they created a masterplan and designed the experience that guaranteed the perfect guest journey at world’s biggest pop-up theme park.
Movie Park Studio Tour
For their 25th Anniversary, Movie Park Germany opened a new attraction: the Movie Park Studios Tour. This combination of dark ride and rollercoaster was designed by Leisure Expert Group in collaboration with the Movie Park Germany Project team.
Tornado Springs
For their 2021 season Paultons Park has introduced the new "Tornado Springs" themed land. Leisure Expert Group was responsible or the compleet master plan and design development of the themed area.
Electric Mile
In partnership with Insomiac Events, Leisure Expert Group designed the world’s longest 'dark ride'. The Electric Mile debuted in the beginning of 2021 and with a length of 1,7 kilometers it beats the record with ease.
Exotic
To continue the Festivalization rebranding after the Main Street, Wilderness and Speedzone, Walibi Holland pinpointed the Exotic area as fourth to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park.
Speed Zone
To continue the Festivalization rebranding after the Main Street and Wilderness, Walibi Holland created the Speed Zone area as third to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park.
Sonar Station
Leisure Expert Group has been assigned by Wildland Adventure Zoo Emmen to redesign the Terra Explorer experience located in the Nortica area of the park, into the Sonar Station.
Haunted Houses
After working for Chimelong Paradise on "The Drain" in 2017, we were asked to redesign 2 of their other existing Haunted Houses into new experiences for their guests to enjoy. The results are Master Puppeteer and Cursed House which are our 2nd and 3rd Halloween Houses in mainland China.
Park Entrance redesign
Leisure Expert Group was responsible for masterplanning and designing the 2020 upgrade of the entrance area of Djurs Sommerland.
IAAPA Theatre
Leisure Expert Group was asked to design the IAAPA theatre for the annual IAAPA Expo Europe in 2019 and produce all events taking place there. Next to the time coded opening ceremony we worked on the stage design and provided front of house staff during all events.