Project Description
Electric Mile, Masterplanning and Design
Insomniac Events, 2021
In partnership with Insomniac Events, Leisure Expert Group designed the world’s longest ‘dark ride’. The Electric Mile debuted in the beginning of 2021 and with a length of 1,7 kilometers it beats the record with ease. And with between 45-60 minutes of experience this dark ride is definitely worth the wait.
The experience consists of a drive through route along the various festival brands of Insomniac Events. Along the way, guests will be amazed with light, laser and SFX displays as well as performers, all of which are choreographed to a matching sound track for people to enjoy from their own cars.
Services
Masterplanning and Concept Development
Floorplan
Guest journey
Schematic Design
Elevations
Dimensioning
Materialization & Color Coding
Detailed Design
Facility integration
Technical AV Design
Art Direction
On-site art direction
Show direction
A socially distant EDM experience
From their own vehicles, guests can tune in to an FM frequency to enjoy a custom soundtrack whilst remaining socially distant from other parties in their own car. Guests will travel along various scenes, depicting the many brands of Insomniac in a spectacle of light, sound and live performances.