Project Description

Escape: The Grimm, stage design and masterplanning

Insomniac Events, 2019

In 2019 Leisure Expert Group celebrated their 6th year as Insomniac’s official design partner by masterplanning and designing the stages for Escape festival. To create the perfect experience for this Halloween themed event, a new master plan was produced in which the guest journey was envisioned to the smallest detail. The master plan, based on a newly written storyline, included new themed area’s with stage design, costuming and other experience elements. From there we developed the festival into reality together with the talented team at Insomniac Events and we are proud of the amazing result.

Masterplanning & Concept Development
  • Phasing

  • Floorplan

  • Storyline

  • Guest journey

Concept Design
  • Experience design

  • Brand identity

  • Volume study

  • Artist impression

Schematic design
  • Elevations

  • Dimensioning

  • Materialization & Color Coding

Detailed design
  • Facility integration

  • Signage and wayfinding

  • Printfiles

Content Design
  • Show script

  • Story board

  • Video production

  • Soundtrack

  • Time code show production

Stage Design
  • Rigging design

  • Inflatable design

  • SFX design

Stage design of main stage at Insomniacs' Escape 2019

The Grimm Stage

To truly amaze guests, we looked into the latest revelations and developments in stage design. The main stage at Escape is always located inside a megastructure tent. This allowed us to think about the stage as being an indoor venue, which enabled us to use a system of winches and pulleys to give the Grimm unique movements.

Design of the fountain of lost souls at Insomniacs' Escape 2019
Design of the Butcher building at Insomniacs' Escape 2019
Design of the portal construction at Insomniacs' Escape 2019
Inside design of the Poison Ivy Experience at Insomniacs' Escape 2019

Crazy town at Escape 2019

To make the experience for guests complete, the show and entertainment programming for the crazy town area was filled in under our directions. In this area guests could take a break from dancing and enjoy the other experiences Escape 2019 had to offer. This included amongst others the different characters walking around the fountain of lost souls, the silent disco macabre and the shop experience at Poison Ivy.

Design of the silent disco macabre stage at Insomniacs' Escape 2019
Printable design for the entrance portal of Escape 2019

The different experiences at the Crazy Town area at Insomniacs' Escape 2019
A photo of the main stage at Insomniacs' Escape 2019
The freak show stage at Insomniacs' Escape 2019
A photo of the main stage at Insomniacs' Escape 2019



Eine abenteuerliche Reise durch Zeit und Raum


On cruise ship the AIDAcosma, passengers can indulge themselves in a dinner show where Professor Tempus welcomes the guest aboard of his time machine. Today he is going to take you on a special journey to Saturday the eighth of September, 2125. Leisure Expert Group was closely involved with this project from the very start. Together with the talented team of AIDA, we were responsible for the storyline, the conceptual design of the restaurant and the production of the full content for the dinner show. As all designs were completed and the content was produced, we also took the responsibility of the art direction for all scenic elements and we show-directed the live performance together with the live entertainment crew of AIDA.



Djurs Sommerland

For their 2022 season Djurs Sommerland will introduce the new "Dinosaurland" themed area.


EDC: Kinetic Zen


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Movie Park Studio Tour

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Tornado Springs

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Test Lab

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Speed Zone

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Sonar Station

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Haunted Houses

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After working for Chimelong Paradise on "The Drain" in 2017, we were asked to redesign 2 of their other existing Haunted Houses into new experiences for their guests to enjoy. The results are Master Puppeteer and Cursed House which are our 2nd and 3rd Halloween Houses in mainland China.


Park Entrance redesign

Djurs Sommerland

Leisure Expert Group was responsible for masterplanning and designing the 2020 upgrade of the entrance area of Djurs Sommerland.


IAAPA Theatre

IAAPA Expo Europe

Leisure Expert Group was asked to design the IAAPA theatre for the annual IAAPA Expo Europe in 2019 and produce all events taking place there. Next to the time coded opening ceremony we worked on the stage design and provided front of house staff during all events.