Project Description

Halloween Horror Nights, Haunted House Productions

Europa-Park, 2012 – 2016

For five continuous years, Europa-Park has teamed up with Leisure Expert Group to design and produce haunted houses as central pieces for their Halloween Horror Nights. Based on Europa-Parks concepts, we design the houses into detail and create production guides with details about decor, technology and construction. These production guides make the building phase efficient and make sure the result looks as designed on forehand. To enhance the experience of the haunted houses, we design the perfect AV solutions and implement these into the houses with an overall show control which is easy to operate for operators.

Throughout the years, we designed a variety of new houses which all differed in theme and guest experience. While designing every new house, we kept in mind the age group it was targeting and the budget that was available for the production phase. Besides developing new houses, we also refurbished existing houses into more immersive experiences with the implementation of new techniques or the adaption to a new overall theme.

Concept Design
  • Experience design

  • Artist impressions

  • Storyline

Schematic Design
  • Elevations

  • Dimensioning

  • Floorplan

  • Materialization & Color Coding

  • AV Design

Content Design
  • Soundtrack

Art Direction
  • Off-site art direction

Bloody dentist scene at Halloween Horror Nights in Europa-Park

The Take Away haunted house

One of the houses we developed over time was The Take Away in 2012. This house was themed with the preconceptions of everything happening at a Chinese restaurant, such as the butchers in the back and questionable waitresses. The Take Away haunted house was awarded as world’s best haunted house in 2012.

Inside of the restaurant at the Take Away Haunted House at Europa Park
Scare actor at the Take Away haunted house at Europa Park
A scare scene at the Halloween Horror Nights at Europa Park
The kitchen scene at the Villa haunted house at Europa Park

The Villa haunted house

The Villa was designed as multifunctional house in 2012. Throughout the day, this house was perfect for guests form 6 up to 12 years old with an experience that way mildly scary. And as soon as the darkness fell, the house changed into a gruesome horror experience for adults with literally only one press on the button of the AV operation system.

A scare actor at the Labor haunted house in Europa Park
Outside graveyard at the Villa haunted House in Europa Park

Nightmare haunted house

In 2014 we designed and produced 4 complete new haunted houses for the Halloween Horror Nights. One of these houses was Nightmare where guests walk through an ordinary house where all kinds of nightmares become a reality. By using this storyline, we were able to implement different themes within one house so it will scare all different fears.

Horror church scene at Halloween Horror Nights at Europa Park
Game at the Mansion haunted house at Europa Park

The Mansion haunted house

To go beyond a basic haunted house walk thought, we developed The Mansion as VIP house in 2015. Throughout this experience, guests are invited into a billionaire’s home where they have to play phycological games in order to escape. The interactive elements are guided by video content or with the use of actors.

The entrance hall of the Mansion haunted house at Europa Park
Scare actors at Halloween Horror Night at Europa Park
During production of Labor haunted house at Europa Park
Transporter at the Code Name 10 haunted house in Europa Park

Code Name 10 haunted house

In 2016 Europa-Park celebrated their 10th anniversary of Halloween Horror Nights. As memorial, we designed and produced the haunted house Code Name 10, in which guests went through different portals that took them back to previous haunted houses. Previous houses that were for example added to the Code Name 10 haunted house were Big Shoe Casino and The Mansion

One of the scenes at the Code Name 10 haunted house in Europa Park
A corps at the church scene at Halloween Horror Night in Europa Park
The casino at Big Shoe Casino haunted house in Europa Park



Eine abenteuerliche Reise durch Zeit und Raum


On cruise ship the AIDAcosma, passengers can indulge themselves in a dinner show where Professor Tempus welcomes the guest aboard of his time machine. Today he is going to take you on a special journey to Saturday the eighth of September, 2125. Leisure Expert Group was closely involved with this project from the very start. Together with the talented team of AIDA, we were responsible for the storyline, the conceptual design of the restaurant and the production of the full content for the dinner show. As all designs were completed and the content was produced, we also took the responsibility of the art direction for all scenic elements and we show-directed the live performance together with the live entertainment crew of AIDA.



Djurs Sommerland

For their 2022 season Djurs Sommerland will introduce the new "Dinosaurland" themed area.


EDC: Kinetic Zen


As Leisure Expert Group celebrated their 7th edition as Insomniac's official design partner, they created a masterplan and designed the experience that guaranteed the perfect guest journey at world’s biggest pop-up theme park.


Movie Park Studio Tour

Movie Park Germany

For their 25th Anniversary, Movie Park Germany opened a new attraction: the Movie Park Studios Tour. This combination of dark ride and rollercoaster was designed by Leisure Expert Group in collaboration with the Movie Park Germany Project team.


Tornado Springs

Paultons Park

For their 2021 season Paultons Park has introduced the new "Tornado Springs" themed land. Leisure Expert Group was responsible or the compleet master plan and design development of the themed area.


Electric Mile


In partnership with Insomiac Events, Leisure Expert Group designed the world’s longest 'dark ride'. The Electric Mile debuted in the beginning of 2021 and with a length of 1,7 kilometers it beats the record with ease.



Walibi Holland

To continue the Festivalization rebranding after the Main Street, Wilderness and Speedzone, Walibi Holland pinpointed the Exotic area as fourth to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park. 


Test Lab

Universe Science Park

For the Danish Universe Science Park, we have been assigned to design a new exciting science exhibition. The exhibition is all about mental and physical challenges that guests can compete in with each other. 


Speed Zone

Walibi Holland

To continue the Festivalization rebranding after the Main Street and Wilderness, Walibi Holland created the Speed Zone area as third to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park. 


Sonar Station

Wildlands Adventure Zoo Emmen

Leisure Expert Group has been assigned by Wildland Adventure Zoo Emmen to redesign the Terra Explorer experience located in the Nortica area of the park, into the Sonar Station.


Haunted Houses

Chimelong Paradise

After working for Chimelong Paradise on "The Drain" in 2017, we were asked to redesign 2 of their other existing Haunted Houses into new experiences for their guests to enjoy. The results are Master Puppeteer and Cursed House which are our 2nd and 3rd Halloween Houses in mainland China.


Park Entrance redesign

Djurs Sommerland

Leisure Expert Group was responsible for masterplanning and designing the 2020 upgrade of the entrance area of Djurs Sommerland.


IAAPA Theatre

IAAPA Expo Europe

Leisure Expert Group was asked to design the IAAPA theatre for the annual IAAPA Expo Europe in 2019 and produce all events taking place there. Next to the time coded opening ceremony we worked on the stage design and provided front of house staff during all events.