Project Description

Exotic, concept design

Walibi Holland, 2021

Exotic is an eclectic homage to the tropics, vacation vibes and shimmering shiny art. A themed area unlike anything else with a unique and daring approach.

The refurbishment of the Exotic area is part of the “festivalization” of the park that we have been involved with since 2019. That year, the park opened hybrid coaster Untamed in the Wilderness area and continued the festival rebranding with an upgrade of the Speedzone Area in 2020. With the opening of Exotic, it marks the 3rd subsequent collaboration between Walibi Holland and Leisure Expert Group over a time span of only 3 years.

The decors and production have been realized by Jora Vision.

Services
Concept Design
  • Experience design

  • Artist impressions

  • Storyline

  • Brand identity

Schematic Design
  • Elevations

  • Materialization & Color Coding

Art Direction
  • Off-site art direction

Design of Speed Zone portal at Walibi Holland
Design of Space Shot at Walibi Holland
Design of Space Shot at Walibi Holland
Design of Space Shot at Walibi Holland
Design of Space Shot portal at Walibi Holland

Crossover between theme parks and festivals

An interesting development in the theme park industry is the crossover theme park-festival that is happening right now. A couple of years ago, we had been asked by Insomniac events to infuse their EDC festival with some theme park magic and now Walibi Holland is asking us to do the exact opposite. It shows a broader trend of leisure activities competing with one another. And with so many offerings and limited time available, parks want to satisfy as many guests as possible.

Design of Goliath station at Walibi Holland
Design of Goliath photo point at Walibi Holland
Design of food outlet in Speed Zone at Walibi Holland
Design of food outlet in Speed Zone at Walibi Holland
The Space Shot attraction at Walibi Holland
The entrance square of Goliath at Walibi Holland
The entrance square of Goliath at Walibi Holland
The Space Shot attraction at Walibi Holland
The Space Shot attraction at Walibi Holland
The Space Shot attraction at Walibi Holland
The Space Shot attraction at Walibi Holland
The Goliath at Walibi Holland in Speed Zone theme
The Goliath at Walibi Holland in Speed Zone theme
The Goliath at Walibi Holland in Speed Zone theme

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