Project Description

IAAPA Theatre decor and show design

IAAPA Expo Europe, 2019

Every year during the IAAPA Expo Europe, IAAPA (the global organization for the attractions industry) hosts a conference programme in a theatre like setting at the Expo. Launching their new corporate identity in Europe for the first time in 2019, Leisure Expert Group was tasked to translate this identity into an IAAPA Theatre branded stage and take care of the production of all events held in the theatre. These events included the opening ceremony, leadership breakfast and keynote by Disney Paris amongst others.

Stage Design
  • Scenic Design

  • Light Design

  • Sound Design

  • Rigging Design

  • SFX Design

Show Design
  • Opening Ceremony

  • Video Content

  • Custom Soundtrack Theme (in collaboration with IMAscore)

Content Design
  • Show script

  • Story board

  • Video production

  • Soundtrack

  • Time coded show

Show Direction
  • Show Director

  • Front of House team

Beast in the floor at the Chimelong Haunted House 2019
The design of the monster at the Chimelong Haunted House 2019

IAAPA Expo Europe 2019 Opening Ceremony

To conceptualize, program and execute an opening ceremony is always a nerve wrecking journey, especially when the entire themed entertainment industry is watching. Luckily, our experience in creating these opening shows for big dance events allowed us to program everything to a time coded show and our show director and front of house team could easily start the next sequence over and over again. Preparation is everything!

The Master Puppeteer at Chimelong Haunted House in 2019
The scare actors at Chimelong Haunted House in 2019

Collaboration amongst multiple companies

For the realization of such a great decor, show and overall event, we have had to collaborate with many other companies from the themed entertainment industry. A special thanks to Imascore, Exclusive International, Christie and our sister company Aniba Theme park Entertainment to have joined us as a preferred production partner of IAAPA.

Scare actor at the Cursed House Haunted House at Chimelong in 2019
Outside at The Cursed House Haunted House in 2019
The scare actor at the stairs at the Cursed House Haunted House at Chimelong in 2019



EDC: Kinetic Zen


As Leisure Expert Group celebrated their 7th edition as Insomniac's official design partner, they created a masterplan and designed the experience that guaranteed the perfect guest journey at world’s biggest pop-up theme park.


Movie Park Studio Tour

Movie Park Germany

For their 25th Anniversary, Movie Park Germany opened a new attraction: the Movie Park Studios Tour. This combination of dark ride and rollercoaster was designed by Leisure Expert Group in collaboration with the Movie Park Germany Project team.


Tornado Springs

Paultons Park

For their 2021 season Paultons Park has introduced the new "Tornado Springs" themed land. Leisure Expert Group was responsible or the compleet master plan and design development of the themed area.


Electric Mile


In partnership with Insomiac Events, Leisure Expert Group designed the world’s longest 'dark ride'. The Electric Mile debuted in the beginning of 2021 and with a length of 1,7 kilometers it beats the record with ease.



Walibi Holland

To continue the Festivalization rebranding after the Main Street, Wilderness and Speedzone, Walibi Holland pinpointed the Exotic area as fourth to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park. 

follow our


Djurs Sommerland

For their 2022 season Djurs Sommerland will introduce the new "Dinosaurland" themed area.


Test Lab

Universe Science Park

For the Danish Universe Science Park, we have been assigned to design a new exciting science exhibition. The exhibition is all about mental and physical challenges that guests can compete in with each other. 


Speed Zone

Walibi Holland

To continue the Festivalization rebranding after the Main Street and Wilderness, Walibi Holland created the Speed Zone area as third to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park. 


Sonar Station

Wildlands Adventure Zoo Emmen

Leisure Expert Group has been assigned by Wildland Adventure Zoo Emmen to redesign the Terra Explorer experience located in the Nortica area of the park, into the Sonar Station.


Haunted Houses

Chimelong Paradise

After working for Chimelong Paradise on "The Drain" in 2017, we were asked to redesign 2 of their other existing Haunted Houses into new experiences for their guests to enjoy. The results are Master Puppeteer and Cursed House which are our 2nd and 3rd Halloween Houses in mainland China.


Park Entrance redesign

Djurs Sommerland

Leisure Expert Group was responsible for masterplanning and designing the 2020 upgrade of the entrance area of Djurs Sommerland.


IAAPA Theatre

IAAPA Expo Europe

Leisure Expert Group was asked to design the IAAPA theatre for the annual IAAPA Expo Europe in 2019 and produce all events taking place there. Next to the time coded opening ceremony we worked on the stage design and provided front of house staff during all events.


Land of Legends


Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry.  The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area.  Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.



Walibi Holland

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.


Wild Asia

Djurs Sommerland

Throughout different stages Leisure Expert Group developed the Wild Asia Area at Djurs Sommerland where guests can be immersed into a place full of myths and legends hidden deep down in the wild Jungle of Asia.