Masterplan and Stages
Insomniac, EDC Las Vegas 2015
The Leisure Expert Group made an important contribution to one of the largest dance festivals in the USA for the second time in a row this year: Electric Daisy Carnival in Las Vegas. The popular festival takes place at the Las Vegas Motor Speedway in the middle of the Nevada desert and is organised at this site by Insomniac every year. The three day event draws 400,000 adventurous party-goers every year, who are interested in music and art and in enjoying an exceptional experience.
EDC accommodated those requirements with ease, offering six different music stages, interactive art installations, various attractions, many acts and artists which appealed to the imagination, food stalls and cosy bars and even the option of having a wedding on the festival grounds. The Leisure Expert Group was closely involved with the creative implementation of the festival which took place in 2015 and worked together intimately with Insomniac’s creative team.
FIND OUT MORE ABOUT THIS PROJECT
We were asked to evaluate and redesign the master plan layout for the entire festival after designing and producing the first EDC main stage in 2014.
We took on the challenge to create both a whole new look and also redesign the festival’s overall crowd flow. Pinch points had to be avoided, while at the same time headliners (what EDC visitors are referred to) should have the opportunity to discover something new around each corner. It was a challenging job, but when the festival opened its doors in 2015, it all came together beautifully, with a great response from the crowd.
THE FINAL RESULT
The main stage at the Kinetic Field area was constructed in the form of a Crystal Village, the successor of the Kinetic Cathedral in 2014 which was also devised, designed and produced by the Leisure Expert Group.
A number of large crystals, the iconic owl, fantasy guards and an enormous dragon guarding the gate could all be admired in Crystal Village. Off in the distance, the Kinetic Cathedral from 2014 was still visible in the Village.
All of the costumes for the main stage performances were designed and produced by the Leisure Expert Group. A special Owlphabet was also designed with which the line-up was decoded and announced. The Leisure Expert Group developed a storyline for every stage, entirely in line with the overall EDC brand identity. In addition, all video content for the main stage was realised.
One very special aspect of this year’s edition was the never-before seen link between the intermission show on the main stage and the performance by the world’s most famous DJ: Armin van Buuren stepped onto the stage during the Dragons’ Realm show in a parade float especially produced for him, fully in line with the theme. Related video content was projected onto the enormous LED screens and his entrance was accompanied by a special soundtrack.
In addition to the design of the entire main stage, the production of the intermission shows and production of the custom show for Armin van Buuren, the Leisure Expert Group also designed and produced two other stages for EDC: Neon Garden and Wasteland.
Guests danced to house and techno music in a sensory stimulating labyrinth full of enormous neon coloured flowers at the Neon Garden stage. Harder dance music was heard near the Wasteland stage, where guests found themselves experiencing the alien invasion of the last human settlement on earth.