Project Description
Mad House, Haunted House Production
Walibi Belgium, 2013
The original assignment for Leisure Expert Group was to turn-key produce an attraction especially for the Halloween period. The experience had to be a walk-through that would make visitors laugh and specially targeting families with smaller children. Due to the success of the experience, it stayed a permanent attraction at Walibi Belgium up to 2016.
Services
Concept Design
Experience design
Artist impressions
Storyline
Schematic Design
Elevations
Dimensioning
Floorplan
Materialization & Color Coding
AV Design
Content Development
Soundtrack
Art Direction
AV Programming & Installation
Scenic Production
Optical Illustions
Mad House is an attraction filled with optical illusions, which will second-guess both the children as their parents. Visitors experience the feeling of walking on the ceiling and lose their balance in a corridor which actually only slopes slightly. By implementing these elements Mad House is not a typical haunted house, yet still gives guests the excitement of not knowing what will happen next.
OTHER PROJECTS
EDC: Kinetic Zen
As Leisure Expert Group celebrated their 7th edition as Insomniac's official design partner, they created a masterplan and designed the experience that guaranteed the perfect guest journey at world’s biggest pop-up theme park.
Movie Park Studio Tour
For their 25th Anniversary, Movie Park Germany opened a new attraction: the Movie Park Studios Tour. This combination of dark ride and rollercoaster was designed by Leisure Expert Group in collaboration with the Movie Park Germany Project team.
Tornado Springs
For their 2021 season Paultons Park has introduced the new "Tornado Springs" themed land. Leisure Expert Group was responsible or the compleet master plan and design development of the themed area.
Electric Mile
In partnership with Insomiac Events, Leisure Expert Group designed the world’s longest 'dark ride'. The Electric Mile debuted in the beginning of 2021 and with a length of 1,7 kilometers it beats the record with ease.
Exotic
To continue the Festivalization rebranding after the Main Street, Wilderness and Speedzone, Walibi Holland pinpointed the Exotic area as fourth to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park.
Dinosaurland
For their 2022 season Djurs Sommerland will introduce the new "Dinosaurland" themed area.
Speed Zone
To continue the Festivalization rebranding after the Main Street and Wilderness, Walibi Holland created the Speed Zone area as third to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park.
Sonar Station
Leisure Expert Group has been assigned by Wildland Adventure Zoo Emmen to redesign the Terra Explorer experience located in the Nortica area of the park, into the Sonar Station.
Haunted Houses
After working for Chimelong Paradise on "The Drain" in 2017, we were asked to redesign 2 of their other existing Haunted Houses into new experiences for their guests to enjoy. The results are Master Puppeteer and Cursed House which are our 2nd and 3rd Halloween Houses in mainland China.
Park Entrance redesign
Leisure Expert Group was responsible for masterplanning and designing the 2020 upgrade of the entrance area of Djurs Sommerland.
IAAPA Theatre
Leisure Expert Group was asked to design the IAAPA theatre for the annual IAAPA Expo Europe in 2019 and produce all events taking place there. Next to the time coded opening ceremony we worked on the stage design and provided front of house staff during all events.
Land of Legends
Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry. The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.