Project Description

Tornado Springs, masterplanning & design development

Paultons Park, 2021

Tornado Springs is a themed area masterplanned and designed by Leisure Expert Group. The area opened in 2021 at Paultons Park and features 6 iconic rides including: Stormchaser, Al’s Auto Academy, Buffalo Falls, Windmill Towers, the Cyclonator and Trekking Tractors. The overall theme of the area tells the story about a small town along “Route 83”, where tornadoes cause havoc and danger. Luckily the town has learned to live with and harness the power of these powerful storms and is now a popular tourist destination for true adventurers.

The area was scheduled to open in 2020, but due to the coronavirus pandemic the park decided to postpone the opening to April 2021. Eventually the area opened on the 12th of April 2021 and has welcomed guests ever since.

A new adventure for the area is already planned by the park: Farmyard Flyer will open at a later moment and this addition has also been designed by Leisure Expert Group.


Masterplanning &
Concept Development

  • Floorplan

  • Phasing

  • Ride selection

  • Storyline

Concept Design
  • Experience design

  • Artist impressions

  • Brand identity

  • Volume study

Schematic Design
  • Elevations

  • Dimensioning

  • Materialization &
    Color Coding

  • AV Design

Detailed Design
  • Operation specification

  • Facility integration

  • Signage and wayfinding

  • Printfiles

Art Direction
  • Off-site art direction

  • On-site art direction

Adding a themed area to an existing park

Back in 2018, Paultons Park asked us what the best way to integrate a new area into the existing park lay-out would be. We took a look at the park circulation plans and drew up a master plan for a new area that would complement the eastern side of the park. We looked into sight lines, merging 2 existing rides and adding new experiences.

Concept design with a twist(er)

After an extensive brainstorming session together with the team at the park, we opted for a western theme with a twist. A quite literal twist as we decided upon an American town along the famous Route 83 in the middle of Tornado Alley. This made the 80’s Americana inspired theme unique to Paultons Park and unlike any other Western themed area around the world.

Developing the Brand Identity

Being as unique of a theme for the area, it also required a brand identity. Therefor we created a brand identity package for the Paultons Park their in-house graphic department to use in future marketing and signage applications. This included logos, color palettes and application suggestions.

3D Design Development

As we continue to improve our design process, Tornado Springs was the first project that was fully developed in a 3D environment from the first conceptual desings. This ensures that all dimensions, perspectives and integrations during the design process as similar to those during the construction and eliminated unexpected surprises during construction.

A great new family addition for Paultons Park

A true family friendly themed area and great addition to Paultons Park. Hear what Richard and James Mancey, directors of Paultons Park have to say about their brand new area!

From Concept…

To Reality

Guest reviews

Other projects



Djurs Sommerland

For their 2022 season Djurs Sommerland will introduce the new "Dinosaurland" themed area.


EDC: Kinetic Zen


As Leisure Expert Group celebrated their 7th edition as Insomniac's official design partner, they created a masterplan and designed the experience that guaranteed the perfect guest journey at world’s biggest pop-up theme park.


Movie Park Studio Tour

Movie Park Germany

For their 25th Anniversary, Movie Park Germany opened a new attraction: the Movie Park Studios Tour. This combination of dark ride and rollercoaster was designed by Leisure Expert Group in collaboration with the Movie Park Germany Project team.


Tornado Springs

Paultons Park

For their 2021 season Paultons Park has introduced the new "Tornado Springs" themed land. Leisure Expert Group was responsible or the compleet master plan and design development of the themed area.


Electric Mile


In partnership with Insomiac Events, Leisure Expert Group designed the world’s longest 'dark ride'. The Electric Mile debuted in the beginning of 2021 and with a length of 1,7 kilometers it beats the record with ease.



Walibi Holland

To continue the Festivalization rebranding after the Main Street, Wilderness and Speedzone, Walibi Holland pinpointed the Exotic area as fourth to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park. 


Test Lab

Universe Science Park

For the Danish Universe Science Park, we have been assigned to design a new exciting science exhibition. The exhibition is all about mental and physical challenges that guests can compete in with each other. 


Speed Zone

Walibi Holland

To continue the Festivalization rebranding after the Main Street and Wilderness, Walibi Holland created the Speed Zone area as third to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park. 


Sonar Station

Wildlands Adventure Zoo Emmen

Leisure Expert Group has been assigned by Wildland Adventure Zoo Emmen to redesign the Terra Explorer experience located in the Nortica area of the park, into the Sonar Station.


Haunted Houses

Chimelong Paradise

After working for Chimelong Paradise on "The Drain" in 2017, we were asked to redesign 2 of their other existing Haunted Houses into new experiences for their guests to enjoy. The results are Master Puppeteer and Cursed House which are our 2nd and 3rd Halloween Houses in mainland China.


Park Entrance redesign

Djurs Sommerland

Leisure Expert Group was responsible for masterplanning and designing the 2020 upgrade of the entrance area of Djurs Sommerland.


IAAPA Theatre

IAAPA Expo Europe

Leisure Expert Group was asked to design the IAAPA theatre for the annual IAAPA Expo Europe in 2019 and produce all events taking place there. Next to the time coded opening ceremony we worked on the stage design and provided front of house staff during all events.


Land of Legends


Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry.  The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area.  Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.