Project Description
The Drain, Haunted House Production
Chimelong Paradise, 2017
As Haunted House Experts, Leisure Expert Group was contracted by the China based Chimelong Group to design and produce a Haunted House in their Guangzhou park: Chimelong Paradise. This collaboration was the first Halloween project outside of Europe for Leisure Expert Group, which brought some small challenges.
To develop a concept we needed to keep in mind the cultural differences with China when it comes to fears. Together with the very dedicated and professional team of Chimelong Paradise, we created a concept based on very instinctive fears such as: fear of the dark and claustrophobia. Basic human instinct tells people they should not go down the drainage systems. Humans are naturally afraid of the dark and the unknown and this is exactly what they will find when they “descend” into our ‘The Drain’ haunted house.
Services
Concept Design
Experience design
Artist impressions
Storyline
Schematic Design
Elevations
Dimensioning
Floorplan
Materialization & Color Coding
AV Design
Content Design
Soundtrack
Art Direction
AV Programming & Installation
Scenic production
Multi-sensory scare experience
By doing both design and production of this house in Chimelong Paradise, we were able to make sure the technical installation and show-control was utilized in the most effective way possible. Within the haunted house we added smell, sounds, touch and light to create a multi-sensory experience. Adding these elements does not only increase the level of fear, but also bring the story more to live.
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After working for Chimelong Paradise on "The Drain" in 2017, we were asked to redesign 2 of their other existing Haunted Houses into new experiences for their guests to enjoy. The results are Master Puppeteer and Cursed House which are our 2nd and 3rd Halloween Houses in mainland China.
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