Project Description

The Drain, Haunted House Production

Chimelong Paradise, 2017

As Haunted House Experts, Leisure Expert Group was contracted by the China based Chimelong Group to design and produce a Haunted House in their Guangzhou park: Chimelong Paradise. This collaboration was the first Halloween project outside of Europe for Leisure Expert Group, which brought some small challenges.

To develop a concept we needed to keep in mind the cultural differences with China when it comes to fears. Together with the very dedicated and professional team of Chimelong Paradise, we created a concept based on very instinctive fears such as: fear of the dark and claustrophobia. Basic human instinct tells people they should not go down the drainage systems. Humans are naturally afraid of the dark and the unknown and this is exactly what they will find when they “descend” into our ‘The Drain’ haunted house.

Concept Design
  • Experience design

  • Artist impressions

  • Storyline

Schematic Design
  • Elevations

  • Dimensioning

  • Floorplan

  • Materialization & Color Coding

  • AV Design

Content Design
  • Soundtrack

Art Direction
  • AV Programming & Installation

  • Scenic production

3D Birdseye view of the Drain Haunted House at Chimelong

Multi-sensory scare experience

By doing both design and production of this house in Chimelong Paradise, we were able to make sure the technical installation and show-control was utilized in the most effective way possible. Within the haunted house we added smell, sounds, touch and light to create a multi-sensory experience. Adding these elements does not only increase the level of fear, but also bring the story more to live.

3D Birdseye view of the Drain Haunted House at Chimelong
3D design of a scene at the Drain Haunted House at Chimelong
3D design of a scene at the Drain Haunted House at Chimelong
One of the hallways at the Drain haunted house at Chimelong
One of the scenes at the Drain haunted house
A hallway at the Drain haunted house in Chimelong





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