Project Description
THIS IS HOLLAND, turn-key development
City Leisure Group, 2018
From the heart of Amsterdam, THIS IS HOLLAND presents a unique flying experience that will show you the Netherlands from a whole new perspective.
Leisure Expert Group was closely involved with this project from the very start. Together with the client, we started with a masterplanning and based on that we developed the concept, schematic and detail design of the attraction. During the construction and installation were also responsible for the in-field art direction as well as the technical production.
The concept THIS IS HOLLAND takes visitors on a scenic flight over the Netherlands. To make the experience more meaningful we have created a visitor journey with two pre-shows. In the first show guests are indulged in Dutch history and heritage, whereas in the second show they will get a sneak preview about the beautiful Dutch sites they are about to fly over in the main show. The main show is a so-called ‘Flying Theatre’ ride system in which guests experience the sensation of flying by the use of a motion seat and a spheric dome projection. After the main show, we have created a post show environment in collaboration with Unesco, showcasing Unesco World Heritage sites in the Netherlands.
Services
Masterplanning & Concept Development
Phasing
Floorplan
Storyline
Ride selection
Concept Design
Experience design
Artist impressions
Volume study
Brand identity
Schematic Design
Elevations
Dimensioning
Materialization & Color Coding
AV Design
Detailed Design
Operation specification
Facility integration
Signage and wayfinding
Printfiles
Content Design
Show script
Story board
Video production
Soundtrack
Art direction
AV Programming & Installation
On-site art direction
Show direction
Turn-key development
We have been working on the design and production of the THIS IS HOLLAND experience since 2016. We have designed the full visitor experience from the first sketches to the media storyboards all the way to the final construction drawings. The end result shows our competence in our scenic-, show- and technical design expertise.
AV Design
We have been responsible for the entire technical production of THIS IS HOLLAND. We have designed, engineered and installed all light, audio and video equipment in the attraction. We have programmed a custom showcontrol system to ensure easy usability and low maintenance. The fully automated show makes for an amazing guest experience with every cycle.
Content design
Together with our sister company Aniba Productions we have created the content for both pre-shows of THIS IS HOLLAND. We created the storyline and script and they were responsible for casting and directing the talent as well as the complete cinematography and SFX. Dutch company Audicult composed the soundtrack under our creative direction.
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