From the heart of Amsterdam, THIS IS HOLLAND presents a unique flying experience that will show you the Netherlands from a whole new perspective.
Leisure Expert Group was closely involved with this project from the very start. Together with the client, we started with a masterplanning and based on that we developed the concept, schematic and detail design of the attraction. During the construction and installation were also responsible for the in-field art direction as well as the technical production.
The concept THIS IS HOLLAND takes visitors on a scenic flight over the Netherlands. To make the experience more meaningful we have created a visitor journey with two pre-shows. In the first show guests are indulged in Dutch history and heritage, whereas in the second show they will get a sneak preview about the beautiful Dutch sites they are about to fly over in the main show. The main show is a so-called ‘Flying Theatre’ ride system in which guests experience the sensation of flying by the use of a motion seat and a spheric dome projection. After the main show, we have created a post show environment in collaboration with Unesco, showcasing Unesco World Heritage sites in the Netherlands.