Project Description
VR-Experiences & Fire Zone, exhibit design
Universe Science Park, 2021
As trusted design partner since 2018, Leisure Expert Group was tasked by Universe Science Park to provide design services for the renewal of 2 sections in their park. An older science pavilion and the VR “Cumulus” Building have been upgraded for the 2021 season. The Science pavilion was turned into the ‘Fire Zone’ science exhibit and the VR-Building received a new interior lay-out and a more modern graphic interior design with a completely new brand identity.
Services
Concept Design
Experience design
Artist impressions
Volume study
Detailed Design
Printfiles
Brandbook / Brand Identity
Light design (VR Bumper Cars)
Schematic Design
Elevations
Dimensioning
Floorplan
Materialization & Color Coding
Learning by simulation
For the Fire Zone exhibit, we developed a conceptual narrative behind the phenomenon of Fire itself. What is it? And what dangers come with it? Together with the team at Universe, we developed a burning house simulation to make guests aware how they should respond to a stressfull and dangerous environment without actually being at risk.
Graphic Design
For the VR area we have created a unique graphical style to emphasize the technology aspect of VR. We created the print graphics for walls and signage within the building which respect the custom style guide we created for these exhibits.
OTHER PROJECTS
VR Exhibits & Fire Zone
VR-Experiences & Fire Zone, exhibit design
Tornado Springs
For their 2021 season Paultons Park has introduced the new "Tornado Springs" themed land. Leisure Expert Group was responsible or the compleet master plan and design development of the themed area.
Electric Mile
In partnership with Insomiac Events, Leisure Expert Group designed the world’s longest 'dark ride'. The Electric Mile debuted in the beginning of 2021 and with a length of 1,7 kilometers it beats the record with ease.
Movie Park Studios
In 2021, Movie Park Germany will open their new multi-dimension family coaster. This combination of dark ride and rollercoaster was designed by Leisure Expert Group in collaboration with the Movie Park Germany Project team.
Dinosaurland
For their 2022 season Djurs Sommerland will introduce the new "Dinosaurland" themed area.
Speed Zone
To continue the Festivalization rebranding after the Main Street and Wilderness, Walibi Holland created the Speed Zone area as third to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park.
Sonar Station
Leisure Expert Group has been assigned by Wildland Adventure Zoo Emmen to redesign the Terra Explorer experience located in the Nortica area of the park, into the Sonar Station.
Haunted Houses
After working for Chimelong Paradise on "The Drain" in 2017, we were asked to redesign 2 of their other existing Haunted Houses into new experiences for their guests to enjoy. The results are Master Puppeteer and Cursed House which are our 2nd and 3rd Halloween Houses in mainland China.
Park Entrance redesign
Leisure Expert Group was responsible for masterplanning and designing the 2020 upgrade of the entrance area of Djurs Sommerland.
IAAPA Theatre
Leisure Expert Group was asked to design the IAAPA theatre for the annual IAAPA Expo Europe in 2019 and produce all events taking place there. Next to the time coded opening ceremony we worked on the stage design and provided front of house staff during all events.
Land of Legends
Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry. The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.
Wilderness
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Wild Asia
Throughout different stages Leisure Expert Group developed the Wild Asia Area at Djurs Sommerland where guests can be immersed into a place full of myths and legends hidden deep down in the wild Jungle of Asia.
Time Machine Restaurant
Aboard the AIDAnova, passengers can indulge themselves in a dinner show of magical proportions as Professor Tempus will take them on a time traveling adventure into the depths off the Ocean. Leisure Expert Group was closely involved with this project from the very start. Together with the talented team of AIDA, we were responsible for the storyline, the conceptual design of the restaurant and the production of the full content for the dinner show. As all designs were completed and the content was produced, we also took the responsibility of the art direction for all scenic elements and we show-directed the live performance together with the live entertainment crew of AIDA.
EDC: Kinetic Energy
As Leisure Expert Group celebrated their 6th edition as Insomniac's official design partner, they created a masterplan and designed the experience that guaranteed the perfect guest journey at world’s biggest pop-up theme park.