To continue the Festivalization rebranding after the Main Street and Wilderness, Walibi Holland created the Speed Zone area as third to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park. Similar to the Wilderness project, Walibi Holland had already done extensive work on defining the concept of the area to build upon before approaching us to design the scenic transformation of the area.
The Speed Zone area visualizes the automotive world in an unexpected way by avoiding to use the obvious elements in a like-themed area. This atmosphere was created by adding a scenic themed layer to the existing facilities and attractions. As well as several façades such as the brand new “car-front” for the diner of the area, produced with larger than life automotive elements and an impressive new air-fix-car-kit-façade for the well-known Goliath.