Project Description

Speed Zone, concept design

Walibi Holland, 2020

To continue the Festivalization rebranding after the Main Street and Wilderness, Walibi Holland created the Speed Zone area as third to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park. Similar to the Wilderness project, Walibi Holland had already done extensive work on defining the concept of the area to build upon before approaching us to design the scenic transformation of the area.

The Speed Zone area visualizes the automotive world in an unexpected way by avoiding to use the obvious elements in a like-themed area. This atmosphere was created by adding a scenic themed layer to the existing facilities and attractions. As well as several façades such as the brand new “car-front” for the diner of the area, produced with larger than life automotive elements and an impressive new air-fix-car-kit-façade for the well-known Goliath.

Concept Design
  • Experience design

  • Artist impressions

  • Storyline

  • Brand identity

Art Direction
  • Off-site art direction

Schematic Design
  • Elevations

  • Dimensioning

  • Floorplan

  • Materialization & Color Coding

  • AV Design

Design of Speed Zone portal at Walibi Holland
Design of Space Shot at Walibi Holland

Crossover between theme parks and festivals

An interesting development in the theme park industry is the crossover theme park-festival that is happening right now. A couple of years ago, we had been asked by Insomniac events to infuse their EDC festival with some theme park magic and now Walibi Holland is asking us to do the exact opposite. It shows a broader trend of leisure activities competing with one another. And with so many offerings and limited time available, parks want to satisfy as many guests as possible.

Design of Space Shot portal at Walibi Holland
Design of Goliath station at Walibi Holland
Design of Goliath photo point at Walibi Holland
Design of food outlet in Speed Zone at Walibi Holland
The Space Shot attraction at Walibi Holland
The Space Shot attraction at Walibi Holland
The entrance square of Goliath at Walibi Holland
The Goliath at Walibi Holland in Speed Zone theme





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