Project Description

Wilderness, concept design

Walibi Holland, 2019

As part of the Festivalization rebranding of the Park, Walibi Holland selected the former Sherwood’s forest to be rethemed to a new area named Wilderness. The highlight of the new area is hybrid coaster ‘Untamed’. When Walibi Holland approached us for the concept design of the Wilderness area, they had already done extensive work on defining the concept of the area. Moodboards defining look and feel were at hand, and we were asked to design the scenic transformation of the area.

Walibi Holland wanted to create a festival like atmosphere, which is something we have done for many other festivals such as Electric Daisy Carnival and Escape. We had to work with the existing rides and buildings in the area, creating a new scenic layer on top. The result is a brand-new area identity which is completely different from what it used to be. And with the new signature ride “Untamed” as eye-catcher, the area is sure to offer new and exciting experiences to guests of all ages.

Concept Design
  • Experience design

  • Artist impressions

  • Storyline

  • Brand identity

Art Direction
  • Off-site art direction

Schematic Design
  • Elevations

  • Dimensioning

  • Floorplan

  • Materialization & Color Coding

  • AV Design

Entrance portal at the Wilderness area in Walibi Holland
An Birdseye overview of the Wilderness area at Walibi Holland
3D design of the Untamed coaster at Walibi Holland
Design of the station at the Untamed coaster at Walibi Holland
Design of the backstage area at the Wilderness area of Walibi Holland
Entrance portal of the Wilderness area at Walibi Holland
Design of food and beverage outlet at the Wilderness area of Walibi Holland
Design of the station at the Untamed coaster at Walibi Holland
Design of the cart at Untamed coaster at Walibi Holland
Design of the train at Untamed coaster at Walibi Holland
Photo of the new Wilderness area with the Untamed coaster
Photo of doorpost at the new Wilderness area at Walibi Holland
The pizza outlet at the Wilderness area in Walibi Holland

Crossover between theme parks and festivals

An interesting development in the theme park industry is the crossover theme park-festival that is happening right now. A couple of years ago, we had been asked by Insomniac events to infuse their EDC festival with some theme park magic and now Walibi Holland is asking us to do the exact opposite. It shows a broader trend of leisure activities competing with one another. And with so many offerings and limited time available, parks want to satisfy as many guests as possible.

The Untamed coaster at Walibi Holland
Train of the Untamed coaster at Walibi Holland
A steampunk themed car at the Wilderness area in Walibi Holland
The tosti and wrap outlet at the Wilderness area in Walibi Holland



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