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As part of the Festivalization rebranding of the Park, Walibi Holland selected the former Sherwood's forest to be rethemed to a new area named Wilderness. Highlight of the new area is hybrid coaster 'Untamed'.
When Walibi Holland approached us for the design of the Wilderness area, they already had done extensive work on defining the concept of the area. Moodboards defining look and feel were at hand, and we were asked to design the scenic transformation of the area.
The park wanted to create a festival like atmosphere, which is something we have done for many other festivals such as Electric Daisy Carnival and Escape. We had to work with the existing rides and buildings in the area, creating a new scenic layer on top. The result is a brand-new area identity which is completely different from what it used to be. And with the new signature ride “Untamed” as eye-catcher, the area is sure to offer new and exciting experiences to guests of all ages.
An interesting development in the theme park industry is the crossover themepark-festival that is happening right now. A couple of years ago, we had been asked by Insomniac events to infuse their EDC festival with some themepark magic and now Walibi Holland is asking us to do the exact opposite.
It shows a broader trend of leisure activities competing with one another. The guests have to decided what they will spend their money on. And with so many offerings and limited time available, parks want to satisfy as many guests as possible.
It also shows in the amount limited-time-only events such as summer festivals and Halloween in theme parks. These limited time offerings are a reason for guests to plan a return visit.
- Concept Design
- Schematic Design