The Leisure Expert Group makes reality even more fun
Wildlands, Master Planning & Storytelling 2016
WILDLANDS is all about unforgettable meetings with animals, nature and culture. Visitors are immersed in another world, within which all details are perfectly aligned. Visitors are taken into a world where “reality” is turned into an experience. The animals play an undeniable role in this process in their original habitats and climates. Visitors will imagine themselves to be inside the animals’ habitats, without actually affecting the animals’ natural environment.
FIND OUT MORE ABOUT THIS PROJECT
The Leisure Expert Group has been working on this fantastic project for over 4 years and is involved with various different parts of the total design.
The animal park called on the Leisure Expert Group’s expertise right from the very beginning, in order to develop the park’s ‘storytelling’. The key terms used for the realisation of each design are fun, wonder and respect.
Experience Director Johnny Ruisch explains: “We were approached to think about ways of renewing the former animal park four years ago. The park was no longer unique and was ready for a complete overhaul. This is exactly what we started working on. We made sure reality became even more fun by developing a story which saw entertainment forming part of the experience. A fantastic assignment which we are incredibly proud of”.
THE FINAL RESULT
“The Leisure Expert Group makes reality even more fun”
Three different worlds were created from the core concepts of fun, wonder and respect:
Jungola: which is all about coexistence with nature. This area is home to Jungle Jim, who crash-landed in this area during his search for an extraordinary bird.
Serenga: which specifically focuses on caring for nature. Visitors will get to know Mama Dunia and her family, who looks after the Serenga’s animals and visitors.
Nortica: where research into creating a better world takes place. Visitors will be able to meet real researchers at the research station in Nortica, who are all busy working on researching a better world. Arctic 1 is also ready here to take the true adventurers out on a 4D arctic adventure.
These areas – each marked with their own individual colour – have their own specific characteristics which we respect. You will therefore never come across a jungle element in the Arctic.
This storytelling has allowed Wildlands to distinguish itself from all other European animal parks. The Leisure Expert Group’s passionate team has worked together with Volker Wessels and Jora Vision for this Project.