Project Description
Wildlands Adventure Zoo, Masterplanning
Wildlands Adventure Zoo Emmen, 2016
Wildlands Adventure Zoo Emmen innovated the concept of an ordinary zoo with their new opened zoo in 2016. Guests of the zoo place themselves inside the animals’ natural habitats through highly immersive environments throughout the park. In this way, guests have unforgettable meetings with the animals, the nature and the culture without actually affecting the natural environment of the animals itself.
Leisure Expert Group has been working together with Wildlands for four years on this amazing project. From the very beginning, we were called upon to develop the park’s ‘storytelling’. After the story was developed, we were involved in the masterplanning and various parts of the overall design. The core concepts that are used in the realizations of the designs were fun, wonder and respect. The immersive experience is divided into the areas: Jungola, Serenga and Nortica, which have allowed Wildlands to distinguish itself from all other European animal parks. Our team has worked together with Volker Wessels and Jora Vision for this Project.
Services
Masterplanning & Concept Development
Phasing
Floorplan
Storyline
Concept Design
Experience design
Artist impressions
Volume study
Brand identity
Schematic Design
Elevations
Dimensioning
Materialization & Color Coding
AV Design
Detail Design
Operation specification
Facility integration
Signage and wayfinding
Printfiles
Art Direction
Off-site art direction
On-site art direction
Jungola area
Jungola takes place in a gigantic tropical greenhouse with the idea of coexistence with nature. Guests can take a boat ride through the Rimbula River that runs passed the elephants and through the trees all kinds of monkeys and birds live in. Jungola is also home to Jungle Jim, a survivor living that teaches guests about the animals and the nature.
Serenga area
Serenga it a savannah, which is all about carrying for the nature. To visit the animals living in the savannah, guests can go on expedition in a guided truck and see amongst others zebras, gnus and giraffes. Surrounding the animal savannah there are different exhibits to teach guests more about the nature and to raise their awareness.
Nortica Area
Nortica is the coolest place of Wildlands, it is as if being on the Arctic. In Nortica researches are working on creating a better world and guests are invited to join them. They can go on expedition in the Arctic with a 4D adventure, meet other researchers and visit animals as polar bears and penguins in their natural living environment.
OTHER PROJECTS
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In partnership with Insomiac Events, Leisure Expert Group designed the world’s longest 'dark ride'. The Electric Mile debuted in the beginning of 2021 and with a length of 1,7 kilometers it beats the record with ease.
Movie Park Studios
In 2021, Movie Park Germany will open their new multi-dimension family coaster. This combination of dark ride and rollercoaster was designed by Leisure Expert Group in collaboration with the Movie Park Germany Project team.
Dinosaurland
For their 2022 season Djurs Sommerland will introduce the new "Dinosaurland" themed area.
Speed Zone
To continue the Festivalization rebranding after the Main Street and Wilderness, Walibi Holland created the Speed Zone area as third to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park.
Sonar Station
Leisure Expert Group has been assigned by Wildland Adventure Zoo Emmen to redesign the Terra Explorer experience located in the Nortica area of the park, into the Sonar Station.
Tornado Springs
For their 2020 season Paultons Park will introduce the new "Tornado Springs" themed land.
Haunted Houses
After working for Chimelong Paradise on "The Drain" in 2017, we were asked to redesign 2 of their other existing Haunted Houses into new experiences for their guests to enjoy. The results are Master Puppeteer and Cursed House which are our 2nd and 3rd Halloween Houses in mainland China.
Park Entrance redesign
Leisure Expert Group was responsible for masterplanning and designing the 2020 upgrade of the entrance area of Djurs Sommerland.
IAAPA Theatre
Leisure Expert Group was asked to design the IAAPA theatre for the annual IAAPA Expo Europe in 2019 and produce all events taking place there. Next to the time coded opening ceremony we worked on the stage design and provided front of house staff during all events.
Land of Legends
Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry. The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.
Wilderness
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Wild Asia
Throughout different stages Leisure Expert Group developed the Wild Asia Area at Djurs Sommerland where guests can be immersed into a place full of myths and legends hidden deep down in the wild Jungle of Asia.
Time Machine Restaurant
Aboard the AIDAnova, passengers can indulge themselves in a dinner show of magical proportions as Professor Tempus will take them on a time traveling adventure into the depths off the Ocean. Leisure Expert Group was closely involved with this project from the very start. Together with the talented team of AIDA, we were responsible for the storyline, the conceptual design of the restaurant and the production of the full content for the dinner show. As all designs were completed and the content was produced, we also took the responsibility of the art direction for all scenic elements and we show-directed the live performance together with the live entertainment crew of AIDA.
EDC: Kinetic Energy
As Leisure Expert Group celebrated their 6th edition as Insomniac's official design partner, they created a masterplan and designed the experience that guaranteed the perfect guest journey at world’s biggest pop-up theme park.
PAW Patrol: Adventure Bay
The famous cartoon dogs’ hometown of Adventure Bay has been brought to Movie Park Germany for their 2019 season. We have worked closely with ‘Nickelodeon Creative’ to bring this popular IP (Intellectual Property) to life in a playful and child-friendly themed environment. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.