Wildlands Adventure Zoo Emmen innovated the concept of an ordinary zoo with their new opened zoo in 2016. Guests of the zoo place themselves inside the animals’ natural habitats through highly immersive environments throughout the park. In this way, guests have unforgettable meetings with the animals, the nature and the culture without actually affecting the natural environment of the animals itself.
Leisure Expert Group has been working together with Wildlands for four years on this amazing project. From the very beginning, we were called upon to develop the park’s ‘storytelling’. After the story was developed, we were involved in the masterplanning and various parts of the overall design. The core concepts that are used in the realizations of the designs were fun, wonder and respect. The immersive experience is divided into the areas: Jungola, Serenga and Nortica, which have allowed Wildlands to distinguish itself from all other European animal parks. Our team has worked together with Volker Wessels and Jora Vision for this Project.