THEME PARKS, ZOOS AND RESORTS DESIGN & MASTER PLANNING
We design & master plan theme parks, zoos and resorts. Whether this is a single ride development within an existing theme, a fully immersive darkride, a new animal exhibit or a full themed area masterplan. We design the best guest experience that matches the available budget and amazes the specific target audience.
Our design disciplines include:
- Blue sky concept development
- Concept design
- Master planning
- Brand identity
- Show Design
- Schematic design
- Detailed design
- Art direction
- Feasibility study
Services
Masterplanning
If you are looking into developing a completely new theme park, extend your theme park with a new and exciting area, look into the opportunities of lodging, we always start with a masterplan that is feasible for you.
From this masterplan we continue into the various design phases for your theme park, themed area or resort and ensure your initial concept becomes reality.
Themed Area Design
If you are operating an existing park and are looking to extend the park with a new themed area, we can plan and design the complete thematic experience.
We can also take a look at an existing themed area and design a fitting overlay to present a new overall experience to your guests, using a mixture of new and existing rides.
Land of Legends
Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry. The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.
Attraction & Ride Design
We provide attraction and ride design for existing parks that are looking to attract more guests with new investments and upgrades to their venue.
It is also possible to re-design an existing ride or attraction with a new theme or updated show control systems. This is a great options to upgrade an older ride to a new ride experience on a lower budget.
Dark Ride Design
For those who are looking into bringing an exciting storytelling experience into their venues, we can design a complete dark ride experience.
This can be part of a masterplan and themed area but is just as powerful of an individual immersive experience.
La Machine a Voyager dans le Temps
Leisure Expert Group has developed the technological elements connected into one show control for the award winning attraction La Machine a Voyager dans le Temps at Futuroscope.
PROJECTS
Movie Park Studio Tour
For their 25th Anniversary, Movie Park Germany opened a new attraction: the Movie Park Studios Tour. This combination of dark ride and rollercoaster was designed by Leisure Expert Group in collaboration with the Movie Park Germany Project team.
Tornado Springs
For their 2021 season Paultons Park has introduced the new "Tornado Springs" themed land. Leisure Expert Group was responsible or the compleet master plan and design development of the themed area.
Exotic
To continue the Festivalization rebranding after the Main Street, Wilderness and Speedzone, Walibi Holland pinpointed the Exotic area as fourth to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park.
Dinosaurland
For their 2022 season Djurs Sommerland will introduce the new "Dinosaurland" themed area.
Speed Zone
To continue the Festivalization rebranding after the Main Street and Wilderness, Walibi Holland created the Speed Zone area as third to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park.
Park Entrance redesign
Leisure Expert Group was responsible for masterplanning and designing the 2020 upgrade of the entrance area of Djurs Sommerland.
Land of Legends
Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry. The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.
Wilderness
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PAW Patrol: Adventure Bay
The famous cartoon dogs’ hometown of Adventure Bay has been brought to Movie Park Germany for their 2019 season. We have worked closely with ‘Nickelodeon Creative’ to bring this popular IP (Intellectual Property) to life in a playful and child-friendly themed environment. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.
Góralsko Dżungla
The Jungle Mountain was the first step in the process to develop the amusement park 'Rabkoland' into a theme park with multiple themed worlds.
Pirate Area
Leisure Expert Group design and developed the refurbishment of the Pirate area as part of their 15 years masterplan.