THEME PARKS, ZOOS AND RESORTS DESIGN & MASTER PLANNING

We design & master plan theme parks, zoos and resorts. Whether this is a single ride development within an existing theme, a fully immersive darkride, a new animal exhibit or a full themed area masterplan. We design the best guest experience that matches the available budget and amazes the specific target audience.

Our design disciplines include:

  • Blue sky concept development
  • Concept design
  • Master planning
  • Brand identity
  • Show Design
  • Schematic design
  • Detailed design
  • Art direction
  • Feasibility study

THEME PARKS, ZOOS AND RESORTS

MUSEUMS, HOSPITALITY AND BRAND EXPERIENCES

FESTIVALS, HALLOWEEN AND TEMPORARY EXPERIENCES

Services

Masterplanning

If you are looking into developing a completely new theme park, extend your theme park with a new and exciting area, look into the opportunities of lodging, we always start with a masterplan that is feasible for you.

From this masterplan we continue into the various design phases for your theme park, themed area or resort and ensure your initial concept becomes reality.

Featured project

Themed Area Design

If you are operating an existing park and are looking to extend the park with a new themed area, we can plan and design the complete thematic experience.

We can also take a look at an existing themed area and design a fitting overlay to present a new overall experience to your guests, using a mixture of new and existing rides.

Featured project
2020-09-30T11:09:47+00:00

Land of Legends

Bobbejaanland

Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry.  The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area.  Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.

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Attraction & Ride Design

We provide attraction and ride design for existing parks that are looking to attract more guests with new investments and upgrades to their venue.

It is also possible to re-design an existing ride or attraction with a new theme or updated show control systems. This is a great options to upgrade an older ride to a new ride experience on a lower budget.

Featured project
2020-09-28T18:45:58+00:00

Wild Asia

Djurs Sommerland

Throughout different stages Leisure Expert Group developed the Wild Asia Area at Djurs Sommerland where guests can be immersed into a place full of myths and legends hidden deep down in the wild Jungle of Asia.

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Dark Ride Design

For those who are looking into bringing an exciting storytelling experience into their venues, we can design a complete dark ride experience.

This can be part of a masterplan and themed area but is just as powerful of an individual immersive experience.

Featured project

PROJECTS

2020-12-03T11:33:55+00:00
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Movie Park Studios

Movie Park Germany

In 2021, Movie Park Germany will open their new multi-dimension family coaster. This combination of dark ride and rollercoaster was designed by Leisure Expert Group in collaboration with the Movie Park Germany Project team.

2020-12-03T11:51:11+00:00
follow our
progress

Dinosaurland

Djurs Sommerland

For their 2022 season Djurs Sommerland will introduce the new "Dinosaurland" themed area.

2020-09-28T13:54:22+00:00

Speed Zone

Walibi Holland

To continue the Festivalization rebranding after the Main Street and Wilderness, Walibi Holland created the Speed Zone area as third to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park. 

2021-04-14T09:58:48+00:00

Tornado Springs

Paultons Park

For their 2021 season Paultons Park will introduce the new "Tornado Springs" themed land.

2020-11-16T17:02:07+00:00

Park Entrance redesign

Djurs Sommerland

Leisure Expert Group was responsible for masterplanning and designing the 2020 upgrade of the entrance area of Djurs Sommerland.

2020-09-30T11:09:47+00:00

Land of Legends

Bobbejaanland

Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry.  The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area.  Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.

2020-09-28T18:41:28+00:00

Wilderness

Walibi Holland

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2020-09-28T18:45:58+00:00

Wild Asia

Djurs Sommerland

Throughout different stages Leisure Expert Group developed the Wild Asia Area at Djurs Sommerland where guests can be immersed into a place full of myths and legends hidden deep down in the wild Jungle of Asia.

2020-09-28T18:59:09+00:00

PAW Patrol: Adventure Bay

Movie Park Germany

The famous cartoon dogs’ hometown of Adventure Bay has been brought to Movie Park Germany for their 2019 season. We have worked closely with ‘Nickelodeon Creative’ to bring this popular IP (Intellectual Property) to life in a playful and child-friendly themed environment. Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.

2020-09-28T19:40:26+00:00

Góralsko Dżungla

Rabkoland

The Jungle Mountain was the first step in the process to develop the amusement park 'Rabkoland' into a theme park with multiple themed worlds.

2020-09-28T20:54:58+00:00

Excalibur

Movie Park Germany

Leisure Expert Group rethemed the 1998 built rapid river ride from the Mystery River into Excalibur.

2020-09-28T20:57:52+00:00

Tweestryd

Wildlands

The design on the new dueling racing coaster 'Tweestryd' flows into the zoo environment and brings an educational element to its riders.

2020-09-28T21:23:10+00:00

Pirate Area

Djurs Sommerland

Leisure Expert Group design and developed the refurbishment of the Pirate area as part of their 15 years masterplan.

2020-09-28T21:35:24+00:00

Walking Dead®: Breakout

Movie Park Germany

The Leisure Expert Group was asked to design and build The Walking Dead®: Breakout, turnkey project in cooperation with AMC.

2020-09-28T21:40:32+00:00

Masterplanning Wildlands

Wildlands Adventure Zoo Emmen

Leisure Expert Group has been working together with Wildlands for four years on this amazing project. From the very beginning we were called upon to develop the park’s ‘storytelling’ and after we were involved in various parts of the overall design.

2020-09-28T22:07:21+00:00

Arctic One

Wildlands Adventure Zoo Emmen

Leisure Expert Group was been requested to contribute to the development of Wildlands Adventure Zoo Emmen’s Arctic 1.