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Leisure Expert Group specializes in the leisure industry in the broadest sense of the word.
We focus on the design and production of spaces and identities in the leisure, festival and event industry.
Leisure Expert Group is the perfect partner for anyone wishing to immerse their guests in another world.

What we do

Our projects

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2021-12-06T16:11:27+00:00

EDC: Kinetic Zen

Insomniac

As Leisure Expert Group celebrated their 7th edition as Insomniac's official design partner, they created a masterplan and designed the experience that guaranteed the perfect guest journey at world’s biggest pop-up theme park.

2021-12-02T14:02:18+00:00

Movie Park Studio Tour

Movie Park Germany

For their 25th Anniversary, Movie Park Germany opened a new attraction: the Movie Park Studios Tour. This combination of dark ride and rollercoaster was designed by Leisure Expert Group in collaboration with the Movie Park Germany Project team.

2021-10-26T12:15:08+00:00

Tornado Springs

Paultons Park

For their 2021 season Paultons Park has introduced the new "Tornado Springs" themed land. Leisure Expert Group was responsible or the compleet master plan and design development of the themed area.

2021-02-12T09:10:23+00:00

Electric Mile

Insomniac

In partnership with Insomiac Events, Leisure Expert Group designed the world’s longest 'dark ride'. The Electric Mile debuted in the beginning of 2021 and with a length of 1,7 kilometers it beats the record with ease.

2021-10-26T12:07:59+00:00

Exotic

Walibi Holland

To continue the Festivalization rebranding after the Main Street, Wilderness and Speedzone, Walibi Holland pinpointed the Exotic area as fourth to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park. 

2020-12-03T11:51:11+00:00
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Dinosaurland

Djurs Sommerland

For their 2022 season Djurs Sommerland will introduce the new "Dinosaurland" themed area.

2020-09-29T06:52:11+00:00

Test Lab

Universe Science Park

For the Danish Universe Science Park, we have been assigned to design a new exciting science exhibition. The exhibition is all about mental and physical challenges that guests can compete in with each other. 

2020-09-28T13:54:22+00:00

Speed Zone

Walibi Holland

To continue the Festivalization rebranding after the Main Street and Wilderness, Walibi Holland created the Speed Zone area as third to transform. We created many festival experiences as official design partner of Insomniac Events, making us the perfect supplier to create a festival like atmosphere in the theme park. 

2020-09-28T14:04:12+00:00

Sonar Station

Wildlands Adventure Zoo Emmen

Leisure Expert Group has been assigned by Wildland Adventure Zoo Emmen to redesign the Terra Explorer experience located in the Nortica area of the park, into the Sonar Station.

2021-07-02T12:01:40+00:00

Haunted Houses

Chimelong Paradise

After working for Chimelong Paradise on "The Drain" in 2017, we were asked to redesign 2 of their other existing Haunted Houses into new experiences for their guests to enjoy. The results are Master Puppeteer and Cursed House which are our 2nd and 3rd Halloween Houses in mainland China.

2020-11-16T17:02:07+00:00

Park Entrance redesign

Djurs Sommerland

Leisure Expert Group was responsible for masterplanning and designing the 2020 upgrade of the entrance area of Djurs Sommerland.

2020-09-28T18:35:39+00:00

IAAPA Theatre

IAAPA Expo Europe

Leisure Expert Group was asked to design the IAAPA theatre for the annual IAAPA Expo Europe in 2019 and produce all events taking place there. Next to the time coded opening ceremony we worked on the stage design and provided front of house staff during all events.

2020-09-30T11:09:47+00:00

Land of Legends

Bobbejaanland

Land of Legends is a unique new themed area at Bobbejaanland with a completely new coaster, yet it is also an upgrade of some existing rides to the current thematic standards within the European theme park industry.  The area shows the potential of taking a birdseye view and think outside the scope of the new ride itself and then explore the possibility to upgrade other rides in the park as well, in order to create a brand new themed area.  Having worked with Movie Park before on ‘Walking Dead®: Breakout’ and ‘Excalibur: Secrets of the Dark Forest’, we were asked to help with the redevelopment of a distant corner in Nickland.

2020-09-28T18:41:28+00:00

Wilderness

Walibi Holland

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2020-09-28T18:45:58+00:00

Wild Asia

Djurs Sommerland

Throughout different stages Leisure Expert Group developed the Wild Asia Area at Djurs Sommerland where guests can be immersed into a place full of myths and legends hidden deep down in the wild Jungle of Asia.

Latest news updates

We are hiring!

2021-11-24T13:34:13+00:00November 24th, 2021|

Are you our newest architectural design talent looking for a career in themed entertainment and leisure? Apply now via this vacancy on our website and we look forward to meeting you!

Traumatica Horror Nights

2021-11-15T12:47:54+00:00November 8th, 2021|

For this Halloween season we had the opportunity again to work with Europa-Park on their Traumatica Horror Nights event. Since 2012 we have been partnering with them on the production design and construction of their Haunted Houses. Based on their popular Traumatica theme and branding, we were hired to upgrade all 5 of the houses whilst remaining true to the original story and characters. After a successful run from 2017 to 2019, it has been a pleasure to introduce and integrate new surprising scares for guests of the event to enjoy. We want to thank the Europa Park Traumatica team for the continued trust in our expertise as haunted experience designers and look contribute to future editions of the event.

EDC Las Vegas

2021-11-24T13:34:17+00:00October 23rd, 2021|

Insomniac Events is ready to host over 160.000 headliners this weekend at EDC Las Vegas. We are incredibly proud to work together with our insomniac family to get this show from design to reality. The Kinetic Zen stage looks absolute incredible and with all the additional surprises we've put into the show it will become a mesmerizing experience. For all who will be there, make it your best time ever, for all who are staying home.. enjoy the live stream:-)! https://lnkd.in/extqtVfJ

Advance Darkride System

2021-11-24T13:30:59+00:00September 28th, 2021|

Leisure Expert Group announces 6 darkride concepts utilizing ZIERER Karussell- und Spezialmaschinenbau GmbH & Co. KG’s Advance Darkride System At Leisure Expert Group we are often asked about the possibility of integrating dark rides into future theme park or real estate developments. Being complex projects, dark rides require a combination of light, sound, content and a ride system which is often seen as a difficult hurdle to take. In spring of this year we were asked by Zierer, a German manufacturer for amusement rides to help develop concepts for their Advanced Dark Ride System (ADR) and for us at LEG it was a golden opportunity to show the possibilities of the latest ride technologies combined with our expertise in storytelling and AV design. We developed six different popular themes, for three different sizes of dark ride layouts. We created six stories, based on evergreen themes like dinosaurs, the wizard Merlin, farm life and Vikings, and also a more original story around music. LEG's experience design expertise, combined with Zierer's engineering capabilities resulted in the creation of has created three layouts, a small one with one vehicle, a medium one with four vehicles and a large one with seven to nine vehicles. In principle, each theme can be applied to each layout size. And here in Barcelona we present each layout with two of the themes described before. It was also our goal to remain within certain budget restrictions, so that these attractions can be affordable to smaller and medium sized parks as well. Many trends today show the popularity of Dark Rides, even some of the seminars here at the IAAPA EMEA Expo Europe focus on this topic. With the Zierer highly dynamic track‐based ride vehicles and the experience design expertise of the Leisure Expert Group, we hope to inspire operators and real estate developers to add a dark ride to their venue as a new guest experience. These concepts are starting points for discussions with parks about a dark ride. We are open in the type of collaboration and the choice of partners for the execution of such a project. We welcome the conversation and look forward to speak to interested parks here in Barcelona and beyond. International Association of Amusement Parks and Attractions (IAAPA) #darkride #themedentertainment #ridedesign

IAAPA Expo 2021 Barcelona

2021-11-24T13:35:10+00:00September 14th, 2021|

We are preparing to meet our industry friends again during the IAAPA Expo Europe. Come meet us at booth 2-969. We look forward to seeing you there! #IAAPA #expo #barcelona #IAAPAexpos

Movie Park Studio Tour

2021-11-24T13:35:30+00:00June 23rd, 2021|

Today, Movie Park Germany GmbH officially opened their brand-new ride: “Movie Park Studio Tour” to its guests. This special effects based attraction is a hybrid between a dark ride and a rollercoaster and takes guests on a behind the scenes tour through the world renowned ‘Movie Park Studios’ owned by Steven Thrillberg. From the very beginning Leisure Expert Group was part of the development team for this ride. Together with the park’s creative team, led by Manuel Prossotowicz, we created multiple concepts for an SFX coaster experience. As Movie Park had closed their original studio tour attraction in 2007, it was decided to create a ride concept based on such a tour, to bring back a true behind the scenes experience to Movie Park. We created the storyboard for the ride and developed the full set-, technical- and AV design in 3D. This was necessary as the show building, ride safety envelope, décor and techniques had to be integrated in a single design package. This facilitated the theming and SFX contractor P&P Projects B.V. Asten to produce décor elements to specifications off-site and seamlessly integrate them again on-site. The ride looks and sounds amazing thanks to the teamwork of many professionals, also over at Intamin, IMAscore and Wiebe Damstra. More info on the process and a few of our designs can be found on the link below. We congratulate Movie Park Germany with this amazing new ride experience and thank them for trusting our team to create the designs for this signature ride! IAAPA EMEA #experiencedesign #darkride #darkridedesign #themeparkdesign

THIS IS IRELAND

2021-11-24T13:35:51+00:00June 1st, 2021|

Great news right before the weekend: The 'THIS IS' concept is heading for Ireland! The development of a THIS IS IRELAND city attraction located North City Centre in Dublin has been granted a multi-million euro investment by Fáilte Ireland to boost local tourism. As design partner of This is City Attractions, we look forward to work with them and the local team of Western Attractions Ltd. on the further realization of the new THIS IS family member.

Walibi Holland “Exotic” (re)opening

2021-11-24T13:36:17+00:00May 1st, 2021|

We would like to congratulate Walibi Holland for (re)opening the Exotic themed area in the park today. Guests that visit the park today for the first time this year will be treated to a colorful, vibrant and shiny new area for the whole family to enjoy. Exotic is an eclectic homage to the tropics, vacation vibes and shimmering shiny art. A themed area unlike anything else with a unique and daring approach. The refurbishment of the Exotic area is part of the festivalization of the park that we have been involved with since 2019. That year, the park opened hybrid coaster Untamed in the Wilderness area and continued the festival rebranding with an upgrade of the Speedzone Area in 2020. With the opening of Exotic, it marks the 3rd subsequent collaboration between Walibi Holland and Leisure Expert Group over a time span of only 3 years.

Opening Tornado Springs

2021-11-24T13:36:51+00:00April 2nd, 2021|

We would like to congratulate Paultons Park with the successful opening of their new themed area: Tornado Springs. It has been an incredible journey to work with their talented and knowledgeable teams on the master plan and design development. A big thank you to the Mancey family for trusting our expertise and the warm welcome with which we have been introduced into their family owned business. On to the next exciting future projects, one of which is already under construction as an extension to Tornado Springs. Via the attached link you can reach the portfolio page on our website. On this page we have published a selection of plans and designs that we have created during the development of this project. Feel free to check them out and to be in touch if you would like us to develop the latest additions for your theme park or leisure related venue as well.

Paultons Park “Tornado Springs”

2021-11-24T13:37:08+00:00April 1st, 2021|

Only a couple of days left until Paultons Park is finally able to welcome guests into their brand new "Tornado Springs" area. Here is a quick sneak peak of the area's signature rollercoaster: Stormchaser, a spinning coaster by Mack Rides GmbH & Co KG. The area has been planned, designed and developed by Leisure Expert Group in very close collaboration with the Mancey family, owners of this amazing park. The love and care that they and all their passionate staff have put into bringing the concept to life is truly inspiring and we can't wait for the first guests to enjoy the end result.

Zushi dinner experience

2021-11-24T13:37:36+00:00March 2nd, 2021|

Experience design does not limit itself to themeparks, museums or other typical leisure venues. Creating a great guest experience is also important in retail and hospitality. This is why we have been asked by Chi-Min Ho owner of restaurant 'Zushi' in Amsterdam to update their dinner experience with a completely new interior, emphasizing the unique aspect of conveyor belt sushi dining and Japanese pop culture. If you, or anyone you know, is interested in upgrading their dinner experience, we are happy to assist and create a great atmosphere for your restaurant.

This is Holland

2021-11-24T13:37:57+00:00March 1st, 2021|

This is Holland opened to visitors back in 2018. After a positive reception we were asked to improve the overall visitor experience even more. As part of a technical revamp of the main show, we designed a new acoustical setup that was custom made for the unique venue in which the attraction is located. For the installation we collaborated with Pro-Vision AV and Alcons Audio and the result is an even better visitor experience with a much richer audio environment. Our Technical Experts can also upgrade any other existing audio, video and show control systems to create a more immersive and impactful visitor experience. Click the article below to learn more about this particular case study and reach out if you want to discuss upgrading your own technical setup in your venue / attractions.

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